CELEBRATING THE TRANSFORMATIVE
POWER OF DESIGN

The DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success. The 2018 Call for Entries is now open, please click here to download an entry pack to find out more.

Judged by business leaders and entered jointly by client and designer, the Awards draw focus onto design's strategic and commercial value to business. They celebrate what's possible when the best brains from design and business come together in true partnership and provide powerful evidence that design thinking combined with business acuity can bring about the right conditions for business transformation to occur. 

ENTER THE 2018 DBA DESIGN EFFECTIVENESS AWARDS

VIEW THE 2017 WINNERS

VIEW THE DBA CEO'S OPENING SPEECH FROM THE 2017 AWARDS CEREMONY

READ THE DBA CEO'S OPENING SPEECH FROM THE 2017 AWARDS CEREMONY

“The DBA Design Effectiveness Award winners demonstrate how design can add value in any category, any business or public service – from radically improving customer experience to transforming the performance of a company, from saving costs to saving lives – there is a place for design at the heart of any organisation.”

Josh Berger, President and MD at Warner Bros

“Winning both a Gold Award and the overall Grand Prix Award was a fantastic achievement, celebrating the collaborative work of The Engine Room team and our client.  The only way we can measure our success is by our clients' results and these are the only awards we enter on the basis that they are judged on commercial effectiveness and business upturn for our clients. Return on investment and differentiation is what we stand for.”

Lesley Gulliver, Managing Director, The Engine Room

“Winning a DBA Design Effectiveness Award is a great achievement for Lloyds Bank and our design partners MWorldwide. Great design for us is about connecting with our customers and providing great service they want to come back to. Being recognised for our success in this by the DBA Design Effectiveness Awards has truly enhanced this achievement”

Paula Rowntree, Head of Branch Formats & Design, Lloyds Banking Group

“Commercial success demonstrating the real return on investment in design is the life blood of our industry. The DBA Design Effectiveness Awards are the perfect platform to demonstrate why design investment is a key component in a successful business plan. It also demonstrates the importance of great client and agency partnerships to achieve the perfect blend of creative excellence and commercial success.”

Jonathan Shaw, Managing Director, Brand Packaging, Seymourpowell

“For companies that sell a product, whether a bag of crisps or an airline seat, these goods are their currency.  In our case, when design creates a product that results in financial growth from zero to £60 million and an increase in employment from 15 to 300 in 6 years, then recognition of this by the imperious Design Effectiveness Awards is priceless independent reinforcement of the simple message that ‘good design equals business success’.”

Peter Tennent, Managing Director, Factorydesign

 

Enter the awards

Featured

Grand Prix

Following the recommendation for a shift in strategy, manufacturing company Polyseam, transformed its business into brand house with its new product brand GRAFT, achieving uplift in sales of over 700% in 3 years.

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Photo Gallery

The photos from the DBA Design Effectiveness Awards ceremony on 1 March 2017 are available here for you to view and download.

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Find the right design agency

An invaluable search tool, giving you access to member agencies of the DBA, who have the ability to deliver great creative and business results. Visit the DBA Directory.

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About the awards

The DBA Design Effectiveness Awards recognise the return on investment, a coherent, well-thought out and professionally executed design strategy can achieve.