Pipers pride themselves on producing artisan, handmade crisps but with their signature design devices being poached by the competition and a delisting from Harvey Nichols, they decided it was time to review their packaging. BrandOpus was tasked with reinforcing the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique.
BrandOpus developed a bold and assertive identity and pack design, which reflects the honest, straightforward ideals of the company, allowing Pipers to own the ‘out of home’ crisp market.
After the new packs were introduced, Pipers saw an immediate jump in turnover of 46%. Owing to a change in print technique, the packaging manufacturing process has become 5% cheaper, equating to between -0.95p and -5.84p per bag of Pipers. This has allowed Pipers to sell to retailers at a 5% increased price point and new sales equated to 518,774 more bags sold year-on-year, in the three months since launch.