To remain sustainable, the not-for- profit Sensory Integration Network needed to raise their profile, increase stagnant membership numbers, and grow the number of people attending courses and seminars.
By evaluating their issues and determining their priorities through a set of communications workshops, a set of values were created and a range of communications were identified that would help the Network realise their objectives.
A new brand identity and strapline of ‘Life Changing Learning’ was implemented including across a new website, monthly newsletter and an e-version of the quarterly magazine. This new suite of communication tools has seen membership soar by 413% from 300 to 1,540, candidates on Masters level modules increase by 56% and overall growth of 25% in the first year. The latter continues to increase at a rate of 8% per year. What’s more, web activity (posts, page likes, mentions and check-ins) increased from less than 100 to more than 9,000.