Proven Results: the Power of Design 

Established in 1989, the DBA Design Effectiveness Awards celebrate and champion the integral role design plays in improving societies, enhancing people's lives and delivering business success. They recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon the challenges presented.
Entered jointly by client and designer, and rigorously judged by business leaders in three rounds of judging, the Awards represent independent and authoritative recognition of the value of your work.

Effective Design is a Powerful Differentiation

The Design Business Association is the world's most vocal champion of the role of effective design in the creation of business growth. The most important way of communicating the value of design is by measuring its true effectiveness.
The annual DBA Design Effectiveness Awards are both prestigious and authoritative, covering the broad spectrum of the design industry by measuring entries against their own design brief metrics and not against each other.
By integrating business aims and objectives from the start of the partnership, you set the stage for a transparent and accountable relationship between client and designer that provides the best creative and commercial environment for success. Award-winning case studies serve to demonstrate the excellent value for money and return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.

Design Delivers

Design delivers competitive advantage, it can enable smarter systems and processes, enhance customer service, drive job creation, deliver efficiencies, improve profitability and much more. Here's the proof.
"The DBA Design Effectiveness Awards clearly articulate the way in which investing in design is an investment in allowing your business to grow and ultimately make more profit." 
Darren Henley, Chief Executive, Arts Council England

Update regarding the 2019 DBA Design Effectiveness Awards
As mentioned in April 2018, we're carefully developing the DBA Design Effectiveness Awards to be fully reflective of design's changing dynamic and increasingly integral role at the heart of business. The entry deadline is now 30 November 2018. To read what's different this year, read the full statement here




Grand Prix

Taxi Studio's stylish and simple visual identity took Carlsberg from a struggling brand back to its Danish roots, injecting life and profitability back into the brand with a 170% increase in distribution points in the 14 weeks after relaunch.

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Photo gallery

The photos from the DBA Design Effectiveness Awards ceremony on 22 February 2018 are available here for you to view and download.

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Become a member of the DBA

DBA membership gives you exclusive access to a wealth of services and programmes that directly impact your team’s and your business’ performance.

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About the awards

The DBA Design Effectiveness Awards recognise the return on investment, a coherent, well-thought out and professionally executed design strategy can achieve.