The DBA Design Effectiveness Awards are not about design, they’re about the difference design makes. Coveted Bronze, Silver and Gold awards recognise the compelling influence of design on the success of a project or business.

Crucially, the awards are evidence-based, the impact of design measured and verified.

Entered jointly by client and designer, and rigorously judged by business leaders in three rounds of judging, the Awards represent independent and authoritative recognition of the value of your work.

For a list of this year's shortlisted entries, click here.

This year – we saw the impact of design across the spectrum.

Deborah Dawton, CEO, on the DBA Design Effectiveness Awards from DBA Design Business Association on Vimeo.


The Design Business Association is the world's most vocal champion of the role of effective design in the creation of business growth. The most important way of communicating the value of design is by measuring its true effectiveness.
The annual DBA Design Effectiveness Awards are both prestigious and authoritative, covering the broad spectrum of the design industry by measuring entries against their own design brief metrics and not against each other.
By integrating business aims and objectives from the start of the partnership, you set the stage for a transparent and accountable relationship between client and designer that provides the best creative and commercial environment for success. Award-winning case studies serve to demonstrate the excellent value for money and return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.


If this year's shortlist of winners has inspired you to particpate in 2020 - we'd love to hear from you.

And for more inspiration, here's Chairman of the judges, Clive Grinyer, on the awards themselves. 




Grand Prix

Taxi Studio's stylish and simple visual identity took Carlsberg from a struggling brand back to its Danish roots, injecting life and profitability back into the brand with a 170% increase in distribution points in the 14 weeks after relaunch.

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Photo gallery

The photos from the DBA Design Effectiveness Awards ceremony on 22 February 2018 are available here for you to view and download.

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Become a member of the DBA

DBA membership gives you exclusive access to a wealth of services and programmes that directly impact your team’s and your business’ performance.

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About the awards

The DBA Design Effectiveness Awards recognise the return on investment, a coherent, well-thought out and professionally executed design strategy can achieve.