The most persuasive way of communicating the value of design is by measuring its true effectiveness.

The DBA Design Effectiveness Awards provide powerful evidence of design's ability to influence business success. The winners prove that an investment in design is an investment in the future of a business.

The awards are open to all, across sectors and disciplines worldwide. Entries are jointly submitted by the agency, or in-house design team delivering the work and the commissioning client.

Rigorously judged by business leaders in three rounds of judging, the awards are evidence-based, the impact of design measured and verified.

A win represents independent and authoritative recognition of the value of your work. It will demonstrate your ability to create competitive advantage through design and deliver a multitude of benefits to your business and team.

Find out how to be a winner in 2022.



2021 Grand Prix

Facing a challenging, declining market, facilities management business Sodexo collaborated with agency Without to revamp its contract catering brand, Modern Recipe. Transforming under-utilised corporate canteens into buzzing spaces, the new brand proved a resounding commercial success. Read the full case study here.

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What makes a winner?

Take a closer look at the fantastic and wide ranging impact design can have as evidenced by our 2021 DBA Design Effectiveness Award winners. Watch the ceremony here.

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Championing effective design

The DBA supports its members in articulating the value of design, whether that be financial, behavioural, societal or environmental.

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About the awards

Established in 1989, the DBA Design Effectiveness Awards celebrate and champion the integral role design plays in transforming businesses, improving societies and enhancing people’s lives.

Find out about the DBA