The DBA Design Effectiveness Awards are not about design, they’re about the difference design makes. Coveted Bronze, Silver and Gold awards recognise the compelling influence of design on the success of a project or business. Crucially, the awards are evidence-based, the impact of design measured and verified. Entered jointly by client and designer, and rigorously judged by business leaders in three rounds of judging, the Awards represent independent and authoritative recognition of the value of your work. This year – we saw the impact of design across the spectrum. For a list of this year's winners, click here.


The Design Business Association is the world's most vocal champion of the role of effective design in the creation of business growth. The most important way of communicating the value of design is by measuring its true effectiveness.

The annual DBA Design Effectiveness Awards are both prestigious and authoritative, covering the broad spectrum of the design industry by measuring entries against their own design brief metrics and not against each other.

By integrating business aims and objectives from the start of the partnership, you set the stage for a transparent and accountable relationship between client and designer that provides the best creative and commercial environment for success. Award-winning case studies serve to demonstrate the excellent value for money and return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.

And for more inspiration, here's DBA Chief Executive Deborah Dawton, speaking at our online DBA Design Effectiveness Awards 2020 winners announcement.


2020 Grand Prix

Having been overshadowed by competitors, Guinness Draught restored its impact at bar with a disruptive new fount. The eye-catching design was so sought after by bar owners that within 20 months, 22,860 British outlets had installed the new founts, dramatically exceeding the 30-month target of 13,000.

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Become a member of the DBA

DBA membership gives you exclusive access to a wealth of services and programmes that directly impact your team’s and your business’ performance.

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COVID-19 weekly roundup

The DBA is committed to ensuring our members have access to the most relevant guidance and advice to help you navigate the impacts of COVID-19. We’ll be regularly updating this page with essential need-to-knows during the coronavirus outbreak, along with details of the direct support the DBA can provide to your design business.

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About the awards

The DBA Design Effectiveness Awards recognise the return on investment, a coherent, well-thought out and professionally executed design strategy can achieve.