DATA DRIVEN. EVIDENCE BASED. EFFECTIVE DESIGN.

The most persuasive way of communicating the value of design is by measuring its effectiveness.

As the global authority on design effectiveness, we know design responds to challenges, finds novel solutions and delivers competitive advantage. The wide-ranging success design can achieve is evidenced by the DBA Design Effectiveness Awards winners year after year.

Entries from across the globe are welcome, with any type of design in any industry sector eligible, so long as you have the measured proof that design made a clear and significant contribution to the results achieved by the work.

Entered jointly by the agency, or in-house design team delivering the work, and the client commissioning it, these awards celebrate the collaborative partnership that delivers success. They are rigorously judged by client-side business leaders against clear effectiveness criteria in three rounds of judging and a win provides independent and authoritative recognition of the value of your work.

Entries for the 2024 Awards are now closed.

Judging will take place in early 2024 and the shortlist will be announced at Easter. Sign up to our mailing list to be the first to know who wins this year.  

 
 

 

Featured

2023 Grand Prix

Grand Prix winner the High-Risk Pregnancy Referral Tool designed by Phillips Experience Design is fundamentally improving maternity care in low-resource settings in Africa. Read the full case study here.

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What makes a winner?

Take a closer look at the fantastic and wide-ranging impact design can have as evidenced by our 2023 DBA Design Effectiveness Award winners. 

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Championing effective design

The DBA supports its members in articulating the value of design, whether that be financial, behavioural, societal or environmental.

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About the awards

Providing unrivalled evidence of the integral role design plays in transforming businesses, improving societies and enhancing people’s lives, the DBA Design Effectiveness Awards has been celebrating and championing effective design since 1989.

Find out about the DBA