The most persuasive way of communicating the value of design is by measuring its effectiveness.

As the global authority on design effectiveness, we know design responds to challenges, finds novel solutions and delivers competitive advantage. The wide-ranging success design can achieve is evidenced by the DBA Design Effectiveness Awards winners year after year.

Entries from across the globe are welcome, with any type of design in any industry sector eligible, so long as you have the measured proof that design made a clear and significant contribution to the results achieved by the work.

Entered jointly by the agency, or in-house design team delivering the work, and the client commissioning it, these awards celebrate the collaborative partnership that delivers success. They are rigorously judged by client-side business leaders against clear effectiveness criteria in three rounds of judging and a win provides independent and authoritative recognition of the value of your work.

The 2024 shortlist of winners has been announced. View the shortlist.

Join us at The Design Effect on 8 October 2024 at The British Museum, London for an inspiring day of talks, debates, case studies and dinner discussions - including the 2024 Design Effectiveness Awards - curated to illuminate the ways effective design can shape business, society and the world. Find out more and book now.



2023 Grand Prix

Grand Prix winner the High-Risk Pregnancy Referral Tool designed by Phillips Experience Design is fundamentally improving maternity care in low-resource settings in Africa. Read the full case study here.

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What makes a winner?

Take a closer look at the fantastic and wide-ranging impact design can have as evidenced by our 2023 DBA Design Effectiveness Award winners. 

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Championing effective design

The DBA supports its members in articulating the value of design, whether that be financial, behavioural, societal or environmental.

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About the awards

Providing unrivalled evidence of the integral role design plays in transforming businesses, improving societies and enhancing people’s lives, the DBA Design Effectiveness Awards has been celebrating and championing effective design since 1989.

Find out about the DBA