About the Awards

The forefront of effective design

Revered by both design teams and commissioners of design, a DBA Design Effectiveness Award is the most rewarding design accolade to win.


The Design Business Association (DBA) has been measuring success, sharing excellence and best practice in design effectiveness for over 30 years. As the global leader on design effectiveness, we draw focus onto the capabilities and impact of design, championing its intrinsic value to business, government and society.  

The DBA Design Effectiveness Awards celebrate and prove how powerful partnerships between clients and designers can be.

The global award scheme recognises wide-ranging examples of design across all sectors and disciplines. Any design can be entered as long as design made a clear contribution to the success of the business or initiative, and the results of this can be measured and proven.

A DBA Design Effectiveness Award win will provide valuable differentiation from competitors. Entering can also hone your approach to measuring effectiveness, helping you to build greater robustness into briefs and to accumulate evidence of the value of your work, bolstering the case for design investment.

Evidence your success and demonstrate the results that your design delivers: find out how to get started

We welcome entries from any country. You do not need to be a DBA member to enter, but members benefit from a discounted entry fee. More information about the DBA and how to join our design community can be viewed here.