Judges

Entries are judged on their own merits through a rigorous, three-stage process. Judges are CEOs and leading figures from design commissioning businesses across industry and have been carefully chosen for their business experience and acumen, as well as their understanding of how design can - and does - create change in business and society. From global companies, through to start-up challenger brands, their organisations understand how design can be used to create results.

Judging panel 2022 - more to be announced

Paul Fraser, Managing Director
3V Natural Foods

Raj Kumar, Group Brand & Reputation Director
Aviva

Christopher Padain, VP and Head of Design & Packaging
Bayer Consumer Healthcare

Stacey Clark, CMO
British Land

Steve Kearns, Managing Director
Cawston Press

Deb Caldow, Global Brand, Sponsorship & Sustainability Director
Costa Coffee

Pernilla Johansson, Chief Design Officer
Electrolux

Cheryl Calverley, CEO
eve sleep

Tia McPhee, Global Brand & Partnerships Director
Financial Times

Andrew Barraclough, Vice President of Design
GlaxoSmithKline

Lucy Sinclair, Director of Market Insight
Google

Gianluca Brugnoli, Chief Design Officer
Huawei

Hilary Pulver, Global Marketing Operations &Excellence Director
Jacobs Douwe Egberts

Paula Rowntree, Head of Branch Formats & Design
Lloyds Banking Group

Helen Curran, Marketing Director
Nûby UK

Jenny Fleischer, Chief Marketing Officer
Ottobock

Tysonn Betts, Design Vice President, Right Brain to the Business
PG Ventures - Family Care

Sigrid Brewka-Steeves, Head of Global Retail Environments
PUMA

Stephanie Verschoor, Global Director & Head of Design, UX and Brand Experience
Reckitt

Nina Warburton, Head of Design, Philips Personal Health
Royal Philips

Samantha Jameson, Founder
Soapsmith

Adrian Evans, Food Transformation Director UK
Sodexo

Olivia Salisbury, Group VP of Digital
T. Rowe Price

Amjid Rasool, Head of Service Design
Tesco Bank

Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)

Seiya Ohta, VP User Experience
Trustly

Anindya Sundar Das, Senior Director & Head of Global Service Design
Uber

Siobhan Fitzpatrick, VP Digital & Distribution
Virgin Atlantic

Phil Gowland, Commercial & Marketing Director
Whitworths

Grand Prix judging panel 2022 - to be announced

Previous DBA Design Effectiveness Awards Judges discuss the diversity of entries seen across entries.