The DBA Design Effectiveness Awards are judged through a rigorous, three-stage process by leading figures across multiple industries, carefully chosen for their understanding of how design can, and does, create change in business and society.

2020 judging panel - confirmed judges, more to be announced.

Clive Grinyer
Chairman of the Judges

Paul Edwards, Head of Creative Design

Guy Smith, Group Design Director

Nigel Morris, Associate Director, Head of Visual Communications

Helen Normoyle, Marketing Director
Boots UK & Ireland

Matthew Barwell, Chief Marketing Officer

Steve Kearns, Managing Director
Cawston Press

Margaret Jobling, Centrica Group Chief Marketing Officer

Catherine Woolfe, Marketing & Strategy Director
Collect+ & Yodel

Monica Dalla Riva, Vice President Customer Experience and Design
Deutsche Telekom

Jeremy Lindley, Global Design Director

Francois Lenfant, General Manager, Healthcare Experience, Global Design
GE Healthcare

Andrew Barraclough, Vice President of Design

Luke Mansfield, Chief Strategy Officer
Harley Davidson

Hans Daems, Group Public Affairs Officer
Hitachi Europe

Nanny Ulrich Gudum, Vice President of Design

Richard Walzer, Principal Designer EMEA
Mars Wrigley

Claire Hooper, Head of Marketing
McVitie’s Cake Company

Amanda Royston, Marketing Director
Pizza Express

Yilmaz Erceyes, Marketing Director, UK Business Unit
Premier Foods

Sigrid Brewka-Steeves, Head of Retail Design

Lee Willet, Marketing Director
Saputo Dairy UK

Olivia Salisbury, Group VP of Digital
T. Rowe Price

Paul Jones, Head of Store Design

David Knibbs, Director
The Tofu Company

Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)

Bruce Daisley, VP EMEA

Katie Swift, Global Brand Activation Director
Walgreens Boots Alliance

Phil Gowland, Marketing Director

Our 2019 Round 2 DBA Design Effectiveness Awards Judges discuss the rigorous and robust judging process of all entries.