Entries are judged on their own merits through a rigorous, three-stage process. Judges are CEOs and leading figures from design commissioning businesses across industry and have been carefully chosen for their business experience and acumen, as well as their understanding of how design can - and does - create change in business and society. From global companies, through to start-up challenger brands, their organisations understand how design can be used to create results. More judges TBA.
Clive Grinyer, Head of Service Design, Royal College of Art
Chair of the DBA Design Effectiveness Awards judging panel
Nigel Morris, Head of Brand & Creative
Arup
Marc McNeill, Consumer Buying Experience Director
Auto Trader Group
Andreas Safstrom, Head of Design and User Experience
Ericsson
Cheryl Calverley, CEO
eve sleep
Tia McPhee, Global Brand and Partnerships Director
Financial Times
Lucy Sinclair, Director of Market Insight
Google
Luke Mansfield, VP - Motorcycle Management
Harley Davidson
Gianluca Brugnoli, Chief Design Officer
Huawei
Andrew Barraclough, Global Head of Brand & Experience Design
Imperial Brands
Hilary Pulver, Global Marketing Operations and Excellence Director
Jacobs Douwe Egberts
Andy Young, Chief Experience Officer
Lloyds Banking Group
Gavin Edwards, Global Head of Product, Content & Research Design
London Stock Exchange Group
Helen Curran, C.M.O / Global Head of Marketing
Nûby UK
Edward Simon, Senior Vice President - CMO - Head of Global Marketing & Innovation
Oettinger Davidoff AG
Tysonn Betts, Design Vice President
PG Ventures - Family Care
Sigrid Brewka-Steeves, Head of Global Retail Environments
PUMA
Lauren Pleydell-Pearce, Executive Creative Director
PwC
Stephanie Verschoor, Global Director / Head of Design, UX and Brand Experience
Reckitt
Nina Warburton, Head of Design, Philips Personal Health
Royal Philips
Paula Quazi, Co-founder
Smol
Adrian Evans, Food Transformation Director UK
Sodexo
Olivia Salisbury, Group VP of Digital
T. Rowe Price
Paul Jones, Head of Design
Tesco
Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)
Andreas Roos, Head of Design Strategy
Visa
Phil Gowland, Commercial & Marketing Director
Whitworths
Previous DBA Design Effectiveness Awards Judges discuss the diversity of entries seen across entries.