Judges

The DBA Design Effectiveness Awards are judged through a rigorous, three-stage process by leading figures across multiple industries, carefully chosen for their understanding of how design can, and does, create change in business and society.

Judges are CEOs and leading figures from across industry with enviable business experience and acumen. From global companies through to start-up challenger brands, their organisations understand how design can be used to create results.


Judging panel 2021

Paul Fraser, Managing Director
3V Natural Foods

Paul Edwards, Head of Creative Design
Airbus

Marc McNeill, Customer Experience Director
Auto Trader Group

Raj Kumar, Group Brand & Reputation Director
Aviva

Christopher Padain, VP and Head of Design & Packaing
Bayer Consumer Healthcare

Belinda Moore, Marketing & Business Development Director
Birketts LLP

Stacey Clark, CMO
British Land

Steve Kearns, Managing Director
Cawston Press

Deb Caldow, Global Brand, Sponsorship & Sustainability Director
Costa Coffee

Sam Southey, VP Creative
Coty

Jeremy Lindley, Global Design Director
Diageo

Monica Dalla Riva, Vice President Customer Experience and Design
Deutsche Telekom

Pernilla Johansson, Chief Design Officer
Electrolux

Cheryl Calverly, CEO
eve sleep

Andrew Barraclough, Vice President of Design
GlaxoSmithKline

Luke Mansfield, Chief Strategy Officer
Harley Davidson

Andrea Newman, CMO Sustainable Markets Initiative
HRH Prince Charles and the World Economic Forum

Hilary Pulver, Head of Marketing Excellence
Jacobs Douwe Egberts

Mark Palmer, Co-Founder
LA Brewery

Martin Dowson Head of DesignOps & EcoSystems
Lloyds Banking Group

Richard Walzer, Principal Designer EMEA
Mars Wrigley

Dan Toon, Head of Design
McLaren

Edward Simon, Senior Vice President - CMO - Head of Global Marketing & Innovation
Oettinger Davidoff AG

Tysonn Betts, Design Vice President, Right Brain to the Business
PG Ventures - Family Care

Karen Baxter, Managing Director
Pharmaceutical Press

Sigrid Brewka-Steeves, Head of Global Retail Design
PUMA

Jos Harrison, Global Design Strategy Director
RB

Olivia Salisbury, Group VP of Digital
T. Rowe Price

David Knibbs, Director
The Tofoo Company

Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)

Seiya Ohta, VP User Experience
Trustly

Claire Hooper, Head of Brand
Valeo Confectionery

Siobhan Fitzpatrick, Chief Digital & Marketing Officer
Virgin Atlantic

Andreas Roos, Director of Design Strategy
Visa

Katie Swift, Global Brand Activation Director
Walgreens Boots Alliance

Phil Gowland, Marketing Director
Whitworths

Grand Prix judging panel 2021

Ivan Menezes, CEO
Diageo

James Cain OBE, Chief Executive
Harrogate Spring Water

Laura Citron, CEO
London & Partners

Deborah Meaden, Businesswoman & Entrepreneur
Meadenspeak

Tessa Clarke, Co-Founder & CEO
OLIO

Kjetil Bogstad, CEO
Polyseam

Dean Aragon, CEO and Global VP Brand
Shell Brands International AG

Mark Fairweather, CEO
Whitworths

Previous DBA Design Effectiveness Awards Judges discuss the diversity of entries seen across entries.