The DBA Design Effectiveness Awards are judged through a rigorous, three-stage process by leading figures across multiple industries, carefully chosen for their understanding of how design can, and does, create change in business and society.
Judges are CEOs and leading figures from across industry with enviable business experience and acumen. From global companies through to start-up challenger brands, their organisations understand how design can be used to create results.
Paul Fraser, Managing Director
3V Natural Foods
Paul Edwards, Head of Creative Design
Airbus
Marc McNeill, Customer Experience Director
Auto Trader Group
Raj Kumar, Group Brand & Reputation Director
Aviva
Belinda Moore, Marketing & Business Development Director
Birketts LLP
Kingsley Wheaton, Chief Marketing Officer
British American Tobacco
Steve Kearns, Managing Director
Cawston Press
Deb Caldow, Global Brand, Sponsorship & Sustainability Director
Costa Coffee
Sam Southey, VP Creative Excellence
Coty
Jeremy Lindley, Global Design Director
Diageo
Pernilla Johansson, Chief Design Officer
Electrolux
Cheryl Calverly, CEO
eve sleep
Andrew Barraclough, Vice President of Design
GlaxoSmithKline
Luke Mansfield, Chief Strategy Officer
Harley Davidson
Andrea Newman, Global Head of Brand
HSBC Holdings
Hilary Pulver, Head of Marketing Excellence
Jacobs Douwe Egberts
Mark Palmer, Co-Founder
LA Brewery
Martin Dowson Head of DesignOps & EcoSystems
Lloyds Banking Group
Richard Walzer, Principal Designer EMEA
Mars Wrigley
Dan Toon, Head of Design
McLaren
Claire Hooper, Head of Marketing
McVitie’s Cake Company
Edward Simon, Senior Vice President - CMO - Head of Global Marketing & Innovation
Oettinger Davidoff AG
Tysonn Betts, Design Vice President, Right Brain to the Business
PG Ventures - Family Care
Karen Baxter, Managing Director
Pharmaceutical Press
Sigrid Brewka-Steeves, Head of Global Retail Design
PUMA
Sam Blunt, Commercial Operations Director
Quorn Foods
Jos Harrison, Global Design Strategy Director
RB
Olivia Salisbury, Group VP of Digital
T. Rowe Price
David Knibbs, Director
The Tofoo Company
Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)
Siobhan Fitzpatrick, VP Digital & Distribution
Virgin Atlantic
Andreas Roos, Director of Design Strategy
Visa
Seiya Ohta, Director Global and Strategic Studies - Advanced Design & Innovation
Volvo Group
Katie Swift, Global Brand Activation Director
Walgreens Boots Alliance
Phil Gowland, Marketing Director
Whitworths
More to be announced.
Laura Citron, CEO
London & Partners
Tessa Clarke, Co-Founder & CEO
OLIO
Kjetil Bogstad, CEO
Polyseam
Dean Aragon, CEO and Global VP Brand
Shell Brands International AG
Mark Fairweather, CEO
Whitworths
More to be announced.
Previous DBA Design Effectiveness Awards Judges discuss the diversity of entries seen across entries.