Entries are judged on their own merits through a rigorous, three-stage process. Judges and leading figures from design commissioning businesses across industry and have been carefully chosen for their business experience and acumen, as well as their understanding of how design can - and does - create change in business and society. From global companies, through to start-up challenger brands, their organisations understand how design can be used to create results.
Chair of the DBA Design Effectiveness Awards judging panel
Sean Carney, Former Chief Design Officer & Business Leader Healthcare Transformation Services at Philips
Judging panel 2024
Nigel Morris, Head of Brand & Creative
Arup
Chris Padain, VP and Head of Design & Packaging
Bayer Consumer Healthcare
Pete Markey, Chief Marketing Officer,
Boots UK
Steve Kearns, Managing Director
Cawston Press
Kenyatte Nelson, Chief Membership & Customer Officer
Co-op
Sam Southey, SVP Brand Equity & Creative
Coty
Deb Caldow, Global Marketing Director
Diageo
Shweta Harit, Chief Commercial Officer
Elvie
Tabja Grubner, Global Innovation, Brand & Communications Director
Essity
Tia McPhee, Global Brand and Partnerships Director
Financial Times
Donald Chesnut, Chief Experience Officer
General Motors
Simon Ritchie, Global Design Director
Haleon
Luke Mansfield, VP - Motorcycle Management
Harley Davidson
Mark Van Iterson, Global Design Director - for Portfolio of Brands
Heineken
Raj Kumar, Chief Marketing Officer, UK (Interim)
HSBC
Sigrid Brewka-Steeves, Global Head Brand Retail Design
IQOS (PMI)
Adrian Last, Chief Marketing Officer
ITV
Hilary Pulver, Global Marketing Operations and Excellence Director
Jacobs Douwe Egberts
Steve Binding, Head of Design and Creative
Karo Healthcare
Mark Palmer, Co-Founder
LA Brewery
Andy Young, Chief Experience Officer
Lloyds Banking Group
Alastair Curtis, Chief Design Officer
Logitech
Kerry Malone, Director of Product Design and Content
London Stock Exchange Group
Stephanie Verschoor, Head of Design & New Digital Solutions
NatWest Group
Marie-Therese Cassidy, VP Design Europe
Pepsico
Lauren Pleydell-Pearce, Executive Creative Director
PwC
Jos Harrison, Global Head, Brand Experience Design
Reckitt
Peter Skillman, Global Head of Design
Royal Philips
Angelica Munson, Global Chief Digital Officer
Shiseido
Rachel Kerrone, Brand and Marketing Director
Starling Bank
Olivia Salisbury, Former Group VP of Digital
T. Rowe Price
Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)
Phil Gowland, Commercial & Marketing Director
Whitworths