The DBA Design Effectiveness Awards are judged through a rigorous, three-stage process by leading figures across multiple industries, carefully chosen for their understanding of how design can, and does, create change in business and society.

The 2021 judging panel will be announced in due course.

See who judged the 2020 DBA Design Effectiveness Awards below:

Clive Grinyer
Chairman of the Judges

Paul Fraser, Managing Director
3V Natural Foods

Paul Edwards, Head of Creative Design

Nigel Morris, Associate Director, Head of Visual Communications

Helen Normoyle, Marketing Director
Boots UK & Ireland

Philippe Picaud, Former Design Director

Steve Kearns, Managing Director
Cawston Press

Margaret Jobling, Centrica Group Chief Marketing Officer

Catherine Woolfe, Former Marketing & Strategy Director
Collect+ & Yodel

Monica Dalla Riva, Vice President Customer Experience and Design
Deutsche Telekom

Jeremy Lindley, Global Design Director

Pernilla Johansson, Chief Design Officer

Cheryl Calverly, Chief Marketing Officer
eve sleep

Andrew Barraclough, Vice President of Design

Luke Mansfield, Chief Strategy Officer
Harley Davidson

Hans Daems, Group Public Affairs Officer
Hitachi Europe

Nanna Ulrich Gudum, Vice President of Design

Martin Dowson, Head of DesignOps & EcoSystems
Lloyds Banking Group

Richard Walzer, Principal Designer EMEA
Mars Wrigley

Dan Toon, Head of Design
McLaren Applied Technologies

Aneta Aslakhanova, Global Marketing Director
Newby Teas

Yilmaz Erceyes, Marketing Director, UK Business Unit
Premier Foods

Sigrid Brewka-Steeves, Head of Retail Design

Ben Braithwaite, Head of Creative

Olivia Salisbury, Group VP of Digital
T. Rowe Price

Paul Jones, Head of Store Design

David Knibbs, Director
The Tofoo Company

Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)

Keith Gulliver, Head of Marketing Transformation, Social Media & Content
TSB Bank

Bruce Daisley, VP EMEA

Siobhan Fitzpatrick, VP Digital & Distribution
Virgin Atlantic

Katie Swift, Global Brand Activation Director
Walgreens Boots Alliance

Guy Smith, Regional Design Director

Phil Gowland, Marketing Director

2020 Grand Prix judges - more to be announced

Ewan Venters, CEO
Fortnum & Mason

Laura Citron, CEO
London & Partners

Dean Aragon, VP Brand & CEO
Shell Brands International AG

Mark Fairweather, CEO

Our 2019 Round 2 DBA Design Effectiveness Awards Judges discuss the rigorous and robust judging process of all entries.