Entries are judged by leading figures from design commissioning businesses – from global companies, through to start-up challenger brands, they understand how design can be used to create results. Our judges are design leaders working in the environments you work in and who understand the challenges associated with meeting and exceeding the brief to create meaningful change and growth.
Entries are assessed through a rigorous three-stage process. You can rest assured your entry is fully and properly considered before a judgement is made.
Chair of the DBA Design Effectiveness Awards judging panel
Sean Carney, Former Chief Design Officer & Business Leader Healthcare Transformation Services at Philips
Judging panel 2024 - the judges for this year will be announced soon.
Nigel Morris, Head of Brand & Creative
Arup
Chris Padain, VP and Head of Design & Packaging
Bayer Consumer Healthcare
Pete Markey, Chief Marketing Officer,
Boots UK
Steve Kearns, Managing Director
Cawston Press
Kenyatte Nelson, Chief Membership & Customer Officer
Co-op
Deb Caldow, Global Marketing Director
Diageo
Shweta Harit, Chief Commercial Officer
Elvie
Tanja Grubner, Global Innovation, Brand & Communications Director
Essity
Tia McPhee, Global Brand and Partnerships Director
Financial Times
Donald Chesnut, Chief Experience Officer
General Motors
Luke Mansfield, VP - Motorcycle Management
Harley Davidson
Mark Van Iterson, Global Design Director - for Portfolio of Brands
Heineken
Raj Kumar, Chief Marketing Officer, UK (Interim)
HSBC
Adrian Last, Chief Marketing Officer
ITV
Hilary Pulver, Global Marketing Operations and Excellence Director
Jacobs Douwe Egberts
Steve Binding, Head of Design and Creative
Karo Healthcare
Andrew Lindsay, Global Head of Enterprise Design
Kraft Heinz
Mark Palmer, Co-Founder
LA Brewery
Andy Young, Chief Experience Officer
Lloyds Banking Group
Stephanie Verschoor, Head of Design & New Digital Solutions
NatWest Group
Marie-Therese Cassidy, VP Design Europe
Pepsico
Lauren Pleydell-Pearce, Executive Creative Director
PwC
Jos Harrison, Global Head, Brand Experience Design
Reckitt
Peter Skillman, Global Head of Design
Royal Philips
Olivia Salisbury, Former Group VP of Digital
T. Rowe Price
Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)
Phil Gowland, Commercial & Marketing Director
Whitworths