Entries are judged by leading figures from design commissioning businesses – from global companies, through to start-up challenger brands, they understand how design can be used to create results. Our judges are design leaders working in the environments you work in and who understand the challenges associated with meeting and exceeding the brief to create meaningful change and growth.
Entries are assessed through a rigorous three-stage process. You can rest assured your entry is fully and properly considered before a judgement is made.
Chair of the DBA Design Effectiveness Awards judging panel
Sean Carney, Former Chief Design Officer and Business Leader Healthcare Transformation Services at Philips
Judging panel 2025
Jenny Fleischer, Chief Executive Officer, Managing Director
Babymarkt
Chris Padain, VP, Global Head of Product Experience, Design and Packaging
Bayer
Ellie Runcie, Chief Design Officer
BBC
Nick Meikle, Executive Creative Director
BBC Studios
Munnawar Chishty, GB Marketing Director
Britvic
Will Carleysmith, Chief Design and Engineering Officer
Brompton
Yves Briantais, Cheif Marketing Officer
Carlsberg
Tatiana Ryfer-Emberger, Global Brand Identity Director
Carrefour
Steve Kearns, Managing Director
Cawston Press
Cristiana Grether, Global Head of Design
Danone
Jeremy Lindley, Global Design Director
Diageo
Matt Walton, Head of Group Digital and Experience Design
Direct Line Group
Tanja Grubner, Global Innovation, Brand and Communications Director
Essity
Jos Harrison, Global Head, Brand Experience Design
Ex-Reckitt
Olivia Salisbury, Ex-Group Vice President of Digital
Ex-T. Rowe Price
Tia McPhee, Global Brand and Partnerships Director
Financial Times
Simon Ritchie, Global Head of Experience Design
Haleon
Luke Mansfield, Chief Commercial Officer
Harley-Davidson Motor Company
Mark Van Iterson, Global Design Director
Heineken International
Beth Gordon, Director of Brand Marketing and Communications
Independent Media
Ginette Reshamwala, Head of Product Design for ITVX
ITV
Hilary Pulver, Global Marketing Services Director
Jacobs Douwe Egberts
Anna Burrell, Group Head of Product Design, Research and Service Design
Kingfisher
Paul Flowers, Chief Design and Brand Officer, and Executive Vice President
LIXIL
Vuokko Aro, Chief Design Officer
Monzo Bank
Stephanie Verschoor, MD - User Experience Design and Digital Solutions
NatWest Group
Ximena O'Reilly, Global Head of Design
Nestlé
Rowan Williams, Creative Director
Panasonic Design London
Richard Walzer, Design Director - Breakthrough innovation, Europe
PepsiCo
Emma Sandberg, Design Director
Philips
Lauren Pleydell-Pearce, Chief Creative Officer
PwC
Helen Keyes, Former Global Head of Brand, Communications, and Digital Design
Royal Philips
Dan Sherwood, Chief Marketing Officer
Santander UK
Nick Green, Co-founder
smol
Angelica Munson, Global Chief Digital Officer
Shiseido
Dom Dwight, Director of Strategy Insight, Innovation and Diversification
Taylors of Harrogate
Simon Threadkell, Group Marketing Director, Brand Design and Customer Experience
Tesco
Anindya Sundar Das, Senior Director and Head of Global Service Design
Uber
Alastair Curtis, Chief Design Officer
VF Corporation
Amr El Badry, Global Senior Brand Identity and Communications Manager
Vodafone
Pernilla Johansson, VP and Head of UX Design Chapter
Volvo Group
Holly McKinlay, Director of Strategic Communications & Brand
WWF-UK