The DBA Design Effectiveness Awards are judged through a rigorous, three-stage process by leading figures across multiple industries, carefully chosen for their understanding of how design can, and does, create change in business and society.
The 2021 judging panel will be announced in due course.
See who judged the 2020 DBA Design Effectiveness Awards below:
Clive Grinyer
Chairman of the Judges
Paul Fraser, Managing Director
3V Natural Foods
Paul Edwards, Head of Creative Design
Airbus
Nigel Morris, Associate Director, Head of Visual Communications
Arup
Helen Normoyle, Marketing Director
Boots UK & Ireland
Philippe Picaud, Former Design Director
Carrefour
Steve Kearns, Managing Director
Cawston Press
Margaret Jobling, Centrica Group Chief Marketing Officer
Centrica
Catherine Woolfe, Former Marketing & Strategy Director
Collect+ & Yodel
Monica Dalla Riva, Vice President Customer Experience and Design
Deutsche Telekom
Jeremy Lindley, Global Design Director
Diageo
Pernilla Johansson, Chief Design Officer
Electrolux
Cheryl Calverly, Chief Marketing Officer
eve sleep
Andrew Barraclough, Vice President of Design
GlaxoSmithKline
Luke Mansfield, Chief Strategy Officer
Harley Davidson
Hans Daems, Group Public Affairs Officer
Hitachi Europe
Nanna Ulrich Gudum, Vice President of Design
Lego
Martin Dowson, Head of DesignOps & EcoSystems
Lloyds Banking Group
Richard Walzer, Principal Designer EMEA
Mars Wrigley
Dan Toon, Head of Design
McLaren Applied Technologies
Aneta Aslakhanova, Global Marketing Director
Newby Teas
Yilmaz Erceyes, Marketing Director, UK Business Unit
Premier Foods
Sigrid Brewka-Steeves, Head of Retail Design
PUMA
Ben Braithwaite, Head of Creative
Seedlip
Olivia Salisbury, Group VP of Digital
T. Rowe Price
Paul Jones, Head of Store Design
Tesco
David Knibbs, Director
The Tofoo Company
Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)
Keith Gulliver, Head of Marketing Transformation, Social Media & Content
TSB Bank
Bruce Daisley, VP EMEA
Twitter
Siobhan Fitzpatrick, VP Digital & Distribution
Virgin Atlantic
Katie Swift, Global Brand Activation Director
Walgreens Boots Alliance
Guy Smith, Regional Design Director
WeWork
Phil Gowland, Marketing Director
Whitworths
2020 Grand Prix judges - more to be announced
Ewan Venters, CEO
Fortnum & Mason
Laura Citron, CEO
London & Partners
Dean Aragon, VP Brand & CEO
Shell Brands International AG
Mark Fairweather, CEO
Whitworths
Our 2019 Round 2 DBA Design Effectiveness Awards Judges discuss the rigorous and robust judging process of all entries.
