The DBA Design Effectiveness Awards are judged through a rigorous, three-stage process by leading figures across multiple industries, carefully chosen for their understanding of how design can, and does, create change in business and society.
Clive Grinyer
Chairman of the Judges
Sigrid Breewka-Steeve, Design Director Retail
Adidas
Paul Edwards, Head of Design and Brand Management
Airbus
Katherine Ledson, Marketing Director
Akzo Nobel
Guy Smith, Group Design Director
Arcadia
Nigel Morris, Head of Visual Communications UKMEA
Arup
Jenny Fleischer, VP & Global Head of Digital Excellence
Bayer Consumer Health
Anders Beyer, Chief Executive & Artistic Director
Bergen International Festival
Derrick Webb, Founder & Director
Bolin Webb
Matthew Barwell, Chief Marketing Officer
Britvic Soft Drinks
Lucy Mulliner, Head of Internal Communications
BT
Steve Kearns, Managing Director
Cawston Press
Paul Barnard, Director FCM Design Authority
Ceres Power
Krista Webb-Carney, Head of Design
Coca-Cola
Catherine Woolfe, Marketing Director
Collect+
Lee Willett, Marketing Director
Dairy Crest
Jeremy Lindley, Global Design Director
Diageo
Andrew Barraclough, Vice President of Design
GlaxoSmithKline
Lucie Foulds, Global HR Communications Director
GlaxoSmithKline
Luke Mansfield, Chief Strategy Officer
Harley Davidson Motor Company
Chris Dee, Food and Home Director
Harrods
Annabel Venner, Global Brand Director & CMO
Hiscox
Conrad Bird, GREAT Britain Campaign Director
HM Government
Rufus Radcliffe, Group Marketing & Research Director,
ITV
Amanda McLaren, Managing Director
James Heal & Co
Nanna Ulrich Gudum, Vice President – Concept and Design
LEGO
Paul Flowers, Chief Design Officer
Lixil Water Technology
Richard Walzer, Head of Design EMEA
Mars Wrigley Confectionary
Duncan Bradley, Health Business Unit Director
McLaren Applied Technologies
Claire Hooper, Head of Marketing
McVitie’s Cake Company
Christine Mau, Senior Director Brand Strategy & Creative
Medline Industries
Paul Fraser, Managing Director
MH Foods
Steve Latchem, Chief Architect & Head of Architecture, ISS Service Design
Ministry of Defence
Peter Rainey, Managing Director of Design 102
Ministry of Justice
Patrick Duffy, Chief Operating Officer
National Trust for Scotland
Clive Grinyer, Creative Director – New Products & Service Design
Object Tech
Pippa Murray, Founder
Pip & Nut
Diarmaid Crean, Deputy Director – Digital
Public Health England
Sean Carney, Chief Design Officer
Royal Phillips
Sue Hook, Managing Director
Sapience HR
Nick Laffan, Global Head of Creative Solutions
Shell
Olivia Salisbury, Group VP of Digital
T. Rowe Price
Paul Jones, Head of Store Design
Tesco
Alastair Pegg, Marketing Director
The Co-operative Bank
Katy Taylor, Group Commercial & Customer Director
The Go-Ahead Group
David Knibbs, Director
The Tofoo Company
Julie Dixon, Head of Marketing and Communications
Transport for London (TfL)
Mark Adams, VP & Head of Innovation
VICE Media
Kevin Lee, Vice President & Executive Director
Visa
Jacqueline Reid, Interim Director – External Communications
Volvo
Katie Swift, Global Brand Activation Director
Walgreens Boots Alliance
Phil Gowland, Marketing Director
Whitworths
Jo Marshall, Executive Director
YPO
2019 CEO Judges
Tristam Carfrae, Deputy Chairman
Arup
Scot Gardner, Chief Executive, UK & Ireland
Cisco
James Cain OBE, CEO
Harrogate Springwater
Laura Citron, CEO
London & Partners
Deborah Meaden, Businesswoman & Entrepreneur
Meadenspeak
The judges discuss the commercial impact of the 2016 award winners.
