Entries are judged on their own merits through a rigorous, three-stage process. Judges are CEOs and leading figures from design commissioning businesses across industry and have been carefully chosen for their business experience and acumen, as well as their understanding of how design can - and does - create change in business and society. From global companies, through to start-up challenger brands, their organisations understand how design can be used to create results.
Paul Fraser, Managing Director
3V Natural Foods
Raj Kumar, Group Brand & Reputation Director
Aviva
Christopher Padain, VP and Head of Design & Packaging
Bayer Consumer Healthcare
Stacey Clark, CMO
British Land
Steve Kearns, Managing Director
Cawston Press
Deb Caldow, Global Brand, Sponsorship & Sustainability Director
Costa Coffee
Pernilla Johansson, Chief Design Officer
Electrolux
Cheryl Calverley, CEO
eve sleep
Tia McPhee, Global Brand & Partnerships Director
Financial Times
Andrew Barraclough, Vice President of Design
GlaxoSmithKline
Lucy Sinclair, Director of Market Insight
Google
Gianluca Brugnoli, Chief Design Officer
Huawei
Hilary Pulver, Global Marketing Operations &Excellence Director
Jacobs Douwe Egberts
Paula Rowntree, Head of Branch Formats & Design
Lloyds Banking Group
Helen Curran, Marketing Director
Nûby UK
Jenny Fleischer, Chief Marketing Officer
Ottobock
Tysonn Betts, Design Vice President, Right Brain to the Business
PG Ventures - Family Care
Sigrid Brewka-Steeves, Head of Global Retail Environments
PUMA
Stephanie Verschoor, Global Director & Head of Design, UX and Brand Experience
Reckitt
Nina Warburton, Head of Design, Philips Personal Health
Royal Philips
Samantha Jameson, Founder
Soapsmith
Adrian Evans, Food Transformation Director UK
Sodexo
Olivia Salisbury, Group VP of Digital
T. Rowe Price
Amjid Rasool, Head of Service Design
Tesco Bank
Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)
Seiya Ohta, VP User Experience
Trustly
Anindya Sundar Das, Senior Director & Head of Global Service Design
Uber
Siobhan Fitzpatrick, VP Digital & Distribution
Virgin Atlantic
Phil Gowland, Commercial & Marketing Director
Whitworths
Previous DBA Design Effectiveness Awards Judges discuss the diversity of entries seen across entries.