Entries are judged on their own merits through a rigorous, three-stage process. Judges are CEOs and leading figures from design commissioning businesses across industry and have been carefully chosen for their business experience and acumen, as well as their understanding of how design can - and does - create change in business and society. From global companies, through to start-up challenger brands, their organisations understand how design can be used to create results. More judges TBA.

Judging panel 2023

Clive Grinyer, Head of Service Design, Royal College of Art
Chair of the DBA Design Effectiveness Awards judging panel

Nigel Morris, Head of Brand & Creative

Marc McNeill, Consumer Buying Experience Director
Auto Trader Group

Andreas Safstrom, Head of Design and User Experience 

Cheryl Calverley, CEO
eve sleep

Tia McPhee, Global Brand and Partnerships Director
Financial Times

Lucy Sinclair, Director of Market Insight

Luke Mansfield, VP - Motorcycle Management
Harley Davidson

Gianluca Brugnoli, Chief Design Officer

Andrew Barraclough, Global Head of Brand & Experience Design
Imperial Brands

Hilary  Pulver, Global Marketing Operations and Excellence Director
Jacobs Douwe Egberts

Andy Young, Chief Experience Officer
Lloyds Banking Group

Gavin Edwards, Global Head of Product, Content & Research Design
London Stock Exchange Group

Helen Curran, C.M.O / Global Head of Marketing
Nûby UK

Edward Simon, Senior Vice President - CMO - Head of Global Marketing & Innovation
Oettinger Davidoff AG

Tysonn Betts, Design Vice President
PG Ventures - Family Care

Sigrid Brewka-Steeves, Head of Global Retail Environments

Lauren Pleydell-Pearce, Executive Creative Director

Stephanie Verschoor, Global Director / Head of Design, UX and Brand Experience

Nina Warburton, Head of Design, Philips Personal Health
Royal Philips

Paula Quazi, Co-founder

Adrian Evans, Food Transformation Director UK

Olivia Salisbury, Group VP of Digital
T. Rowe Price

Paul Jones, Head of Design

Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)

Andreas Roos, Head of Design Strategy

Phil Gowland, Commercial & Marketing Director

Previous DBA Design Effectiveness Awards Judges discuss the diversity of entries seen across entries.