Entries are judged on their own merits through a rigorous, three-stage process. Judges and leading figures from design commissioning businesses across industry and have been carefully chosen for their business experience and acumen, as well as their understanding of how design can - and does - create change in business and society. From global companies, through to start-up challenger brands, their organisations understand how design can be used to create results. 

Chair of the DBA Design Effectiveness Awards judging panel
Sean Carney, Former Chief Design Officer & Business Leader Healthcare Transformation Services at Philips

Judging panel 2024

Nigel Morris, Head of Brand & Creative

Chris Padain, VP and Head of Design & Packaging
Bayer Consumer Healthcare

Pete Markey, Chief Marketing Officer, 
Boots UK

Steve Kearns, Managing Director
Cawston Press

Kenyatte Nelson, Chief Membership & Customer Officer

Deb Caldow, Global Marketing Director

Shweta Harit, Chief Commercial Officer

Tanja Grubner, Global Innovation, Brand & Communications Director

Tia McPhee, Global Brand and Partnerships Director
Financial Times

Donald Chesnut, Chief Experience Officer
General Motors

Luke Mansfield, VP - Motorcycle Management
Harley Davidson

Mark Van Iterson, Global Design Director - for Portfolio of Brands

Raj Kumar, Chief Marketing Officer, UK (Interim)

Adrian Last, Chief Marketing Officer

Hilary Pulver, Global Marketing Operations and Excellence Director
Jacobs Douwe Egberts

Steve Binding, Head of Design and Creative
Karo Healthcare

Andrew Lindsay, Global Head of Enterprise Design
Kraft Heinz

Mark Palmer, Co-Founder
LA Brewery

Andy Young, Chief Experience Officer 
Lloyds Banking Group

Stephanie Verschoor, Head of Design & New Digital Solutions
NatWest Group

Marie-Therese Cassidy, VP Design Europe

Lauren Pleydell-Pearce, Executive Creative Director

Jos Harrison, Global Head, Brand Experience Design

Peter Skillman, Global Head of Design
Royal Philips

Olivia Salisbury, Former Group VP of Digital
T. Rowe Price

Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)

Phil Gowland, Commercial & Marketing Director