The DBA Design Effectiveness Awards are judged through a rigorous, three-stage process by leading figures across multiple industries, carefully chosen for their understanding of how design can, and does, create change in business and society.
Judges are CEOs and leading figures from across industry with enviable business experience and acumen. From global companies through to start-up challenger brands, their organisations understand how design can be used to create results.
The 2022 judging panel will be announced soon, see who judged the 2021 awards below.
Paul Fraser, Managing Director
3V Natural Foods
Paul Edwards, Head of Creative Design
Airbus
Marc McNeill, Customer Experience Director
Auto Trader Group
Raj Kumar, Group Brand & Reputation Director
Aviva
Christopher Padain, VP and Head of Design & Packaing
Bayer Consumer Healthcare
Stacey Clark, CMO
British Land
Steve Kearns, Managing Director
Cawston Press
Deb Caldow, Global Brand, Sponsorship & Sustainability Director
Costa Coffee
Sam Southey, VP Creative
Coty
Jeremy Lindley, Global Design Director
Diageo
Monica Dalla Riva, Vice President Customer Experience and Design
Deutsche Telekom
Pernilla Johansson, Chief Design Officer
Electrolux
Cheryl Calverly, CEO
eve sleep
Tia McPhee, Global Brand Director
Financial Times
Andrew Barraclough, Vice President of Design
GlaxoSmithKline
Luke Mansfield, Chief Strategy Officer
Harley Davidson
Andrea Newman, CMO Sustainable Markets Initiative
HRH Prince Charles and the World Economic Forum
Hilary Pulver, Head of Marketing Excellence
Jacobs Douwe Egberts
Mark Palmer, Co-Founder
LA Brewery
Martin Dowson Head of DesignOps & EcoSystems
Lloyds Banking Group
Richard Walzer, Principal Designer EMEA
Mars Wrigley
Dan Toon, Head of Design
McLaren
Edward Simon, Senior Vice President - CMO - Head of Global Marketing & Innovation
Oettinger Davidoff AG
Tysonn Betts, Design Vice President, Right Brain to the Business
PG Ventures - Family Care
Karen Baxter, Managing Director
Pharmaceutical Press
Sigrid Brewka-Steeves, Head of Global Retail Design
PUMA
Jos Harrison, Global Design Strategy Director
RB
Olivia Salisbury, Group VP of Digital
T. Rowe Price
David Knibbs, Director
The Tofoo Company
Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)
Seiya Ohta, VP User Experience
Trustly
Siobhan Fitzpatrick, Chief Digital & Marketing Officer
Virgin Atlantic
Andreas Roos, Director of Design Strategy
Visa
Katie Swift, Global Brand Activation Director
Walgreens Boots Alliance
Phil Gowland, Marketing Director
Whitworths
Ivan Menezes, CEO
Diageo
Laura Citron, CEO
London & Partners
Deborah Meaden, Businesswoman & Entrepreneur
Meadenspeak
Tessa Clarke, Co-Founder & CEO
OLIO
Kjetil Bogstad, CEO
Polyseam
Dean Aragón, CEO and Global VP Brand
Shell Brands International AG
Mark Fairweather, CEO
Whitworths
Previous DBA Design Effectiveness Awards Judges discuss the diversity of entries seen across entries.