Judges

The DBA Design Effectiveness Awards are judged through a rigorous, three-stage process by leading figures across multiple industries, carefully chosen for their understanding of how design can, and does, create change in business and society.

The 2021 judging panel will be announced in due course.

See who judged the 2020 DBA Design Effectiveness Awards below:

Clive Grinyer
Chairman of the Judges

Paul Fraser, Managing Director
3V Natural Foods

Paul Edwards, Head of Creative Design
Airbus

Nigel Morris, Associate Director, Head of Visual Communications
Arup

Helen Normoyle, Marketing Director
Boots UK & Ireland

Philippe Picaud, Former Design Director
Carrefour

Steve Kearns, Managing Director
Cawston Press

Margaret Jobling, Centrica Group Chief Marketing Officer
Centrica

Catherine Woolfe, Former Marketing & Strategy Director
Collect+ & Yodel

Monica Dalla Riva, Vice President Customer Experience and Design
Deutsche Telekom

Jeremy Lindley, Global Design Director
Diageo

Pernilla Johansson, Chief Design Officer
Electrolux

Cheryl Calverly, Chief Marketing Officer
eve sleep

Andrew Barraclough, Vice President of Design
GlaxoSmithKline

Luke Mansfield, Chief Strategy Officer
Harley Davidson

Hans Daems, Group Public Affairs Officer
Hitachi Europe

Nanna Ulrich Gudum, Vice President of Design
Lego

Martin Dowson, Head of DesignOps & EcoSystems
Lloyds Banking Group

Richard Walzer, Principal Designer EMEA
Mars Wrigley

Dan Toon, Head of Design
McLaren Applied Technologies

Aneta Aslakhanova, Global Marketing Director
Newby Teas

Yilmaz Erceyes, Marketing Director, UK Business Unit
Premier Foods

Sigrid Brewka-Steeves, Head of Retail Design
PUMA

Ben Braithwaite, Head of Creative
Seedlip

Olivia Salisbury, Group VP of Digital
T. Rowe Price

Paul Jones, Head of Store Design
Tesco

David Knibbs, Director
The Tofoo Company

Julie Dixon, Head of Information, Design & Partnerships
Transport for London (TfL)

Keith Gulliver, Head of Marketing Transformation, Social Media & Content
TSB Bank

Bruce Daisley, VP EMEA
Twitter

Siobhan Fitzpatrick, VP Digital & Distribution
Virgin Atlantic

Katie Swift, Global Brand Activation Director
Walgreens Boots Alliance

Guy Smith, Regional Design Director
WeWork

Phil Gowland, Marketing Director
Whitworths

2020 Grand Prix judges - more to be announced

Ewan Venters, CEO
Fortnum & Mason

Laura Citron, CEO
London & Partners

Dean Aragon, VP Brand & CEO
Shell Brands International AG

Mark Fairweather, CEO
Whitworths

Our 2019 Round 2 DBA Design Effectiveness Awards Judges discuss the rigorous and robust judging process of all entries.