Agency:
Client:
Saffola has operated in the Indian food marketplace for 45 years and in 2010 extended into the expanding breakfast category. However the jump into the complex category was hasty, and with ineffective shelf impact, Saffola’s market share quickly began to suffer. The decision was taken to reinvigorate the brand and packaging in 2013, to transform it into a heavyweight contender in the breakfast space.
Agency:
Client:
Following its acquisition of the KraMar Pet Company in 2010, Nestlé Purina had a significant challenge to transform a functional and uninspiring collection of products into a go-to destination for pet professionals and owners.
Blue Marlin was asked to create a brand that would remind consumers of the value of pet speciality products. Taking insights from human personal care products, they co-ordinated PetLife’s grooming products into an easy-to-use four-step process to remind Australian consumers how easy it could be to take care of their special pet.