Agency:
Client:
Larios may be Spain’s number one gin brand, but its volume sales had declined by -45% over 10 years. Although brand awareness was high at 89%, levels of consideration were as low as 19%. It had lost 42% of its value. Against the backdrop of a gin market that was growing by 5.5% annually, something needed to be done, urgently.
A comprehensive rebrand dramatically turned things around, with volume sales going into double digit growth in just two years.
Agency:
Client:
Michael Butcher and Phil Palmer started the Two Cocks Brewery at the end of 2011, and wanted to raise awareness of the brand among traders and consumers. The business objectives were to generate bottle sales of at least 20 cases per month and to minimise labelling costs. The Two Cocks Brewery wanted to limit production to enable them to retain 100% autonomy and remain a micro-brewery.