Agency:
Client:
The repositioning and redesign of Sainsbury’s SO Organic range reversed its -1.5% market share decline, delivering +2% value share growth in a market worth over £1billion.
Sainsbury’s organic products range, SO Organic was underperforming, particularly with younger consumers. Stretching across 230 SKUs, the brand’s growth had slowed. Even pre-COVID, supermarkets’ organic offers faced growing competition and the pandemic had accelerated this threat.
Agency:
Client:
Gone were the days that glass-bottled Orangina reminded the UK population of holidays in France. It was declining by 29% year-on-year having been sold in generic 2-litre PET bottles. Orangina needed to reposition the brand to put the sparkle back into this classic.
With the aim of reclaiming the ‘Open Socials’ market who want something a bit luxurious for the everyday, Orangina was determined to get back to its premium grassroots.