Bassetts Vitamins was once considered the true innovator of the family vitamin sector, but in recent years, the brand had come to need an energy boost itself. It needed to fight off copycat competitors in a sector that was waning, comeback from its decline in sales and win back its position as market leader. Cue a complete rebrand…
Bassetts Vitamins turned to a focus group of loyal customers to discover what they could recall about the brand. The iconic ‘Jelly Man’ and its primary purple brand colour were frequently recalled unprompted, along with the bubbly logo interface.
PizzaExpress is a much-loved brand, with a consumer base of over 10 million. But only 15% of its customers dine at the restaurants and shop its ‘At Home’ range sold in supermarkets. They wanted to assimilate the brand to create a more engaging experience at home to beat off competition from the rise of supermarkets’ private-label, premium chilled pizzas.
