Carter Wong Design

Fifteen years after its launch as an original 'breakfast on-the-go' product, Rumblers encountered fierce competition and was losing relevance. The future of parent company The Different Dairy Company, was in jeopardy. A radical transformation was needed.

With the Different Dairy Company's growing complexity and instability, the aim was to develop a coherent, relevant umbrella brand for the business, which could respond to modern lifestyles and seriously compete.

Although Ocean Trawlers’ premium UK products were the quality benchmark in the seafood industry, they were not enjoying the competitive advantage this position should have been delivering. In an industry that normally trades its products as commodities, Ocean Trawlers took a visionary approach, briefing the agency to add value to their premium products in order to become supplier of choice to their customers.

Bio Green Dairy, a small producer of yogurt-based products, was struggling for shelf space in corner shops up and down the country. The Bio Green brand needed a unique character and personality to stand out - without denying its Indian heritage and influences.

Carter Wong Design was in charge of the redesign and brand relaunch, giving Bio Green a feel-good, fun personality. The aim was to give the brand appeal to both ethnic and mainstream consumers, and Bollywood motifs on the packaging surround a fresh new logo.