Following a strategic redesign, Gordon & MacPhail Whiskies’ sales increased by 25% within a year, more than doubling the average rise in value across the sector.
Interest in premium whisky was flourishing and Gordon & MacPhail wanted to take advantage of growing demand. In order to unlock the true value of its 300+ whiskies, the business engaged Contagious to address the complexity of its product portfolio.
Capturing attention, Lind & Lime Gin’s striking packaging grew brand reputation, laying valuable groundwork for Port of Leith Distillery to realise its long-term goal of entering the whisky market.
Port of Leith Distillery was on a funding journey to build a whisky distillery. Launching into the booming gin market in 2018, the business’ aim was to generate income for cashflow while establishing brand credibility ahead of its first whisky release.
Over the course of a decade, a design programme enabled a small distillery in Scotland to effectively leverage the commercial potential of its site and deliver a premium brand experience through visitor tours. Visitor numbers soared 117% from 38,000 to 82,000 in that period and spend per head jumped 79% from £21.36 to £38.57.
