Agency:
Client:
As a new challenger sore-throat lozenge brand, Inovox needed to engage pharmacists and consumers to quickly gain distribution and market share in Poland.
The sore throat market is the 2nd biggest in Polish pharmacies, and the shelf is extremely cluttered with lozenges. It wouldn’t be an easy market to break into, but Inovox noticed a gap in the market. Competitors tended to focus on the scientific benefits of the ingredients, but Inovox wanted to evoke an emotional response by concentrating on the fast, effective results.
Agency:
Client:
In light of Bulgaria’s economic growth and gradual improvement of living standards in cities, consumers were seeking more choices in the arenas of personal health and wellbeing. This presented Sopharma Trading with an opportunity to create a new retail pharmacy brand with a disruptive brand positioning.
Agency:
Client:
Although clinically proven to work as well as its pharmaceutical competitors, pain relief brand Kytta was failing to communicate product efficacy to mainstream category buyers and to increase market share. The aim was to develop a new positioning, visual identity and communication platform to drive growth, and to attract new users whilst retaining their existing loyal consumer base.