Agency:
Client:
Voltaren’s new easy-open cap is proving a revelation for joint pain sufferers, with 93% of test consumers agreeing the new flip-top design is more intuitive and easier to open first time.
GlaxoSmithKline wanted to meet the needs of consumers with hand-pain and dexterity problems who need to use pain relief gel, but find it challenging to unscrew a conventional cap.
Agency:
Client:
As awareness of oral health grows in rural India, GlaxoSmithKline (GSK) recognised that gaining early access to this nascent market with a new toothbrush for sensitive teeth could potentially deliver significant market share growth. But with low household incomes, price is a major barrier.