Agency:
Client:
With consumers increasingly trading up on their haircare and investing in prestige products, M&S collaborated with leading colourist and stylist Josh Wood to create an exclusive range of haircare products to be sold in their Beauty Halls. The resulting glamorous, yet simply designed range, with a premium appeal, resoundingly surpassed all objectives with little in the way of additional marketing support.
Agency:
Client:
Recognising the increasing importance of formal gifting in the UK, Lindt had high hopes that its new Master Chocolatier Collection would not only be successful in its own right, but that it would help their overall market growth in this category. As one of the main influencing factors in the shopper’s purchasing decision, the package design was considered critical in order to achieve stand out against all the other formal gifting offers.
Agency:
Client:
In the face of innovative competition, Oettinger Davidoff Group needed to shake the image of Davidoff Cigars as expensive and old-fashioned. The idea was to create a new range – Davidoff Nicaragua – with a completely different taste profile that would refresh brand identity and reverse the loss of market share.
Agency:
Client:
In a move to launch the world’s first global brand of children’s homeopathic medicine, DHU commissioned DewGibbons + Partners to create a new business strategy that would encompass all of its existing natural remedies for children. The result would be a consistent identity for DHU’s numerous products previously sold under different names.
Agency:
Client:
In a move to launch the world’s first global brand of children’s homeopathic medicine, DHU commissioned DewGibbons + Partners to create a new business strategy that would encompass all of its existing natural remedies for children. The result would be a consistent identity for DHU’s numerous products previously sold under different names.
Agency:
Client:
NIOXIN was acquired by Procter & Gamble in 2008 as the number one salon professional premium brand for thinning hair. Its key audience is hair care professionals, most of whom purchase products at shelf select stores. An evolutionary packaging redesign was needed to strengthen the NIOXIN brand image in the North American market.
Agency:
Client:
Good Natured, owner of the Happy Monkey kids smoothie brand, wanted to create a strong identity, tone of voice and packaging to encourage increased sales of this product range, and help secure listings with major UK multiples to increase market share and profit.