Agency:
Client:
Perceptions towards health are changing. People are shifting from calorie counting with ‘light’ varieties to more natural products with low sugar, salt and artificial colours and flavourings. Danone saw an opportunity to tap into this market with a mainstream yoghurt that was both delicious and delivered these credentials.
25-44-year-old millennials made up the gap in the market, and Danone knew that if they tapped into this target audience, the growth potential would be huge.