Agency:
Client:
Fred Olsen Cruise Lines was fantastic at retaining customers, but aiming to attract new ones, a web redesign improved data capture opportunities and sign-ups increased 176%.
Else started working with Fred Olsen Cruise Lines (FOCL) at the height of the pandemic, making tactical improvements to the cruise business’ website to boost bookings.
Agency:
Client:
The redesign of key pages of Avast’s website had such an impact in the US test market, the design has been rolled out to seven other countries.
Avast has a market-leading, free-to-download antivirus product but their business model relies on conversions to paid products. Challenged with evolving Avast’s website to enable these conversions as well as drive direct revenue, Else’s design elevated three key web pages for the US market.
Agency:
Client:
Against the backdrop of the pandemic, Fred Olsen improved users’ experience of its website and the cruise line’s bookings increased 133%.
Although COVID had a devastating impact on tourism, during the pandemic Fred Olsen Cruise Lines had actually grown its fleet to meet its ambitious growth plans. With cruise spaces to fill, it wanted to acquire new customers as well as increase those returning.
Agency:
Client:
Established in 1937, Loterie Romande is the lottery provider for the six French-speaking Swiss Cantons. Its existing online offer was outdated and a redesign of the eGaming platform was instigated in 2016 to deliver more players, registrations and repeat usage.
The start point for the redesign was to explore what a lottery stands for; to evoke Loterie Romande’s social responsibility and balance this with an engaging and elegant digital design aesthetic to suit the Swiss French market.