Agency:
Client:
With booking engines often being overly complex, Russia’s biggest airline S7 wanted to deliver a ‘friction-free’ online travel booking experience for their customers. The brief was to create the interactive design and visual language for the airline’s new online booking system, which had to work across both web and mobile. S7’s previous booking experience failed to allow for much control over the options being presented to the user or the ability to up-sell and cross-sell other complimentary products such as hotels and car hire.