Agency:
Client:
Focusing on ‘inspiration, play and discovery’, Arçelik’s new design concept for its flagship store shifted its retail format from ‘transaction’ to ‘destination’. Brand perception rates leaped to 57% against a benchmark of 33% and sales increased 157%.
Although Arçelik is Turkey’s leading home appliances and technologies brand, the digital economy was affecting its traditional retail performance. To maintain its position and elevate its reputation, a new retail strategy was needed to attract omnichannel customers and grow Arçelik’s share of this segment.
Agency:
Client:
Asian Paints is India’s largest paint company. Their products are distributed through a network of dealership stores serving a client base of painters, contractors, architects and other creatives. They wanted to evolve their image from an industrial paint manufacturer to a trusted consumer brand that could be used in the home.