Good

A small charity in Glasgow provided essential help integrating vulnerable people into the local area and tackling poverty. Thousands of migrants and conflict-refugees were arriving into the South of Glasgow, but growing demand on the charity’s services had led it to near insolvency and an injection of income was urgently needed.

The charity’s culture and finances have been transformed by brand strategy and design which refocused the organisation’s energy and messaging on securing funding, rather than on labour-intensive community fundraising activities.

A collection of six self-catering cottages in Scotland’s Cairngorm National Park, The Dell is an inviting place to stay. But uninspiring branding and a cumbersome, dated website were holding the business back.

In a drive for growth, The Dell relaunched with an emotive new brand identity and website and its outlook widened immediately, transforming it from a holiday home to a highland getaway experience and enabling a 22% price increase.

Liverpudlian venue, Fly in the Loaf, was perceived as a place where old men drank, with a brand and interior to match. It was suffering from years of under investment and was severely underperforming.

With an explosion in the craft beer sector, Fyne Ales – a Scottish producer – recognised the need to take advantage of the popularity of social media activity among potential consumers. Knowing their website needed to be up to the challenge of supporting a full digital marketing strategy, they started with this; setting targets to increase traffic by 50% year- on-year, achieve a conversion rate of 1.2% and 20% sales growth.

Okell’s Brewery was established on the Isle of Man in 1850, but the identities of the individual ales were developed individually - with no thought on brand. This resulted in a collection of outdated, ‘homespun’ badges that only appealed to real ale specialists. The brand also needed to increase their relevance to a younger audience of drinkers without alienating the existing older customer base.

Angostura approached Good with a somewhat oxymoronic task – to modernise their 1919 brand. Their staple super-premium rum had been underperforming next to other products in the Angostura portfolio. This was due to high manufacturing costs, a dated packaging design, and their inconsistency with the rest of the Angostura brand.

Angostura is one of the world’s leading rum producers and famed for its bitters. Under considerable threat from the competition, their brand looked tired and failed to reflect their premium pricing. Their flagship 1824 product needed to become more compelling and relevant to the target audience.

TTI is a global leader in consumer and professional products for the home improvement and construction industries. In 2008 the AEG brand was in trouble with declining sales and listings. It was clear that if action wasn’t taken, the brand was dead in the water.