Agency:
Client:
The immersive design and visitor experience of the Hockney’s Eye exhibition powerfully engaged audiences and donations from the public increased 373%.
Taking place in Spring/Summer 2022, the Fitzwilliam Museum and Heong Gallery’s temporary exhibition was to be a journey into the artwork and mind of David Hockney. As the exhibition would be located across two sites in Cambridge, creating a joined-up journey through the galleries was key, especially as Hockney’s work was interspersed with permanent collections.