Honey

A new range of 18 premium, organic teas was Java Republic’s answer to standing out in the highly competitive Irish market. It had the opportunity to compete on a global scale, but its undistinctive packaging wasn’t allowing it to take market share.

Superior, quality, ethics and sustainability are at the core of Java Republic, and it was vital that the new packaging told this story. It soon became clear that a whole brand refresh was needed to maximise potential.  

Despite steady levels of interest in the TESCO finest* range since its launch in 1998, the supermarket found that consumers today needed clearer justification for paying a premium. finest* needed a story to be inviting and authentic, not just to be seen as the best range available in store. This was to be achieved while ensuring customers could quickly identify different product lines.

London Creative and Digital Fusion wanted to establish themselves as the go-to partner for entrepreneurial SMEs in the creative and digital spaces. Simplifying their range of services, highlighting the benefits of working in partnership and removing the ambiguity around eligibility were the three key routes to achieving this aim and to involving 1,000 businesses.

Bart’s Spices has been a premium producer of herbs and spices since 1963, but there was relatively little awareness of the brand despite its longevity and 20-year presence in Waitrose retailers. In 2012, the company rebranded as ‘The Bart Ingredients Company’ and Honey was commissioned to develop a new design for its new and existing product range.

RTCC (Responding to Climate Change) is an official communications partner of the United Nations Framework Convention on Climate Change (UNFCC). RTCC’s brand proposition was inconsistent across its two websites and magazine. Honey was set three challenges: to build traffic through the online presence, to move beyond a UK focus to a worldwide presence, and to create a cleaner, simpler public facing brand.

Amy’s Kitchen is a family business and the largest natural frozen food brand in the US, turning over $325 million. However, in the UK, Amy’s Kitchen was a niche brand sold in independents with a small presence in Waitrose and Sainsburys. In 2009 they were delisted from Sainsburys and they asked Honey to help them to expand appeal and product range in the UK.