Agency:
Client:
Increasing retail listings 500%, LoneWolf Gin’s dramatic makeover also reduced costs by 44% and unlocked an innovation opportunity for BrewDog Distilling Company.
In 2019 the gin category was booming, but delisted by its only national retailer Tesco, BrewDog’s gin brand LoneWolf was struggling. Collaborating with LOVE, a comprehensive redesign was undertaken targeting 50% distribution increases, 30% volume growth and a 20% reduction in costs.
Agency:
Client:
Once the luxury ice cream of choice, by 2015 Häagen-Dazs was in trouble. In a thriving category, the brand wasn’t growing and was losing market share. A dramatic increase in consumer appeal was needed to reconnect with a younger demographic and reignite growth.
Agency:
Client:
Having traditionally been perceived as a mass brand in China, Johnnie Walker aimed to make their whisky brand synonymous with luxury by creating a luxurious brand experience space. Designed to enthral, captivate and convert the ultra-VIP audience from being simply whisky curious to becoming whisky evangelists, the Johnnie Walker House in Shanghai has been an outstanding success.