Agency:
Client:
Business degrees are some of the most sought-after qualifications and competition between business schools is fierce. Imperial College Business School is less than ten years old, but is up against high-profile schools in the UK and US who have built up their reputation over more than 100 years.
To drive awareness of the school, they developed a new positioning: ‘the fusion of business and technology’, and needed a new brand identity to communicate this. The aim was to build reputation and to grow staff and student populations in both number and calibre.
Agency:
Client:
Look Mum No Hands! (LMNH) is a bicycle workshop and café-bar in central London. It wanted to be recognised as a friendly, relaxed destination selling quality coffee, food and alcohol. By the end of year one, LMNH also aimed to become the ‘hub’ for London’s cyclist community and a well-known name nationally.
OPX created the LMNH name - which didn’t yet exist when the founders approached the consultancy. They also produced a look and feel inspired by British cycling memorabilia, incorporating woodblock and metal lettering for a more authentic atmosphere.