Path

Creating a completely new advent experience with M&M’s pop-up calendar, Mars Wrigley took a different approach to global seasonal opportunities and it’s changed the way the business employs design as a strategic innovation tool. 

As an etail men’s shaving brand, Cornerstone, wouldn’t be in store alongside established giants like Gillette and Philips, but that didn’t stop the start-up business from beating its membership target six-fold.

Without the opportunity for impulse purchase in-store, Cornerstone needed to use targeted marketing, reviews and recommendations to create awareness, attract subscribers and engage with them. And with every aspect, the design needed to take centre stage. Cornerstone needed a brand positioning and identity to bring it to life.