Agency:
Client:
“Bringing a taste of the North to every table”, Henderson’s Relish reached 1000 new distribution points outside of its South Yorkshire heartland with a new brand positioning and design.
Henderson’s Relish has been a much-loved table sauce and ingredient in Sheffield for 100 years. But held back by uncertainty around the product’s usage, its reach was limited.
Agency:
Client:
Despite the popularity of Great British Bake Off, frustratingly for home baking brand Whitworths, sales in the category were flat. Research discovered a large slice of Whitworths’ buyers were ‘snackers’ not bakers, driving a new direction for the brand.
A full brand redesign was undertaken to change shoppers’ perception and move the brand into the healthy snacking category. The challenge was to discover a positioning that allowed for this step without ignoring that most of the current brand value was on the baking aisle.
Agency:
Client:
The world of cakes has been changing. The traditional category is ageing and shifting trends towards indulgence have seen modern consumers look to ‘reward’ themselves in ‘treatier’, more multi-dimensional ways. To help revive the cake category and recruit younger consumers to the brand, McVitie’s would be producing a new range of cake products and needed a sub-brand identity and pack design for its new indulgent offering.
Agency:
Client:
World of Zing is a food and drink range that comprises everything from artisanally made table sauces to award-winning craft bottled cocktails, all produced using the latest in molecular mixology and cocktail ageing facilities.
To extend the brand’s fame beyond the South London foodies who’d been shopping the range at Brockley Market since 2014, World of Zing needed a clear brand purpose and visual language to grow the business, without losing its artisanal foundations.