Agency:
Client:
UpCircle’s range grew from seven to 26 SKUs after redesign and the sustainable skincare brand’s greater visibility is enabling it to inspire others on the circular economy.
Back in 2015, UpCircle began its journey named Optiat. Saving coffee-grounds from landfill and turning these into body and face scrubs, it was the first sustainable skincare brand to plug into the circular economy. After successfully crowdfunding, the business wanted to build its brand to fulfil its growth potential.