Agency:
Client:
Demand for mental health services, particularly among young people, is expanding at rates that resources can’t keep pace with. NHS Leeds South & East commissioned the design of a central online resource for local adolescents and their carers, where they can find information and make sense of the disconnected services available locally.
End users – the people whose opinion matters most – were brought together with writers, designers and developers in workshops and forums. They were consulted on everything from naming, branding and colour, through to UX and functionality.
Agency:
Client:
In just two years, Harrogate Spring Water has increased its profits by 47% with a new bottle design.
At the heart of Harrogate Spring Water’s problem was its lack of clear brand positioning. They were also supplying own-label water, which meant squeezing margins.
Clear strategic thinking transformed Harrogate Spring Water into ‘the designer water’, as named by Cathay Pacific. It drew on its history as ‘The Original British Spa Town’ by creating a bottle and label design centred on the Victorian Middle Eastern and Oriental decoration of the Royal Baths.