Agency:
Client:
Popular with small, independent retailers, JuiceBurst was missing a massive opportunity by having no presence amongst large convenience retailers. In order to achieve significant retail listings and drive growth, the agency defined a target audience, positioning and offer for the brand, created new impactful packaging and built deeper consumer engagement via the pack. One overarching idea was developed to connect the packaging to social media and digital content, with fruit being dramatically detonated becoming the central motif of the design.