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‘The Kitcheneers’ compelling proposition and brand design helped secure contracts for school caterer AiP while improving student nutrition, with 35% more vegetables now served.

School caterers face a huge challenge: how to feed kids well when margins are so tightly squeezed. Fixed prices, rising costs and weak demand combine in a vicious cycle, leading to less appetising meals, greater wastage, less investment and poorer quality food. 

Transforming under-utilised corporate canteens into buzzing spaces, Sodexo’s new Modern Recipe brand proved a resounding commercial success, increasing dining rates 45% and revenue 60% at one site alone.

Once one of London’s coolest gyms, Third Space’s growth had stalled. Low-cost gyms and pay-as-you-go boutiques were disrupting the market, leaving traditional gym memberships looking tired. To sustainably grow its business, Third Space needed to illustrate the value of its club membership model beyond fees and obligations.