Agency:
Client:
In 2009 five founding directors came together and developed a business plan around the cooperative model of selling fairly traded products. Just 18 months later though, the Fair Traders Cooperative faced closure due to low sales volume, poor trading results and cashflow issues.
A new strategy and business model was required. The name was changed to Fair Trader to better engage with the target market and prevent confusion, the website was redesigned and a clean brand was developed that focused on core values.
Agency:
Client:
With perceptions of the energy industry at an all-time low, motivating npower’s 9,000-strong staff was integral to the successful roll-out of an extensive customer transformation programme to improve client experience. But, how could npower boost employee morale amid the barrage of negative publicity?
Agency:
Client:
Since 2012, Thwaites has made a loss and gone through three phases of redundancy, culminating in the closure of its main brewery in March 2014, with brewing of its main beers contracted out. The new range of Crafty Dan beers, from their micro-brewery, were needed to help redevelop and reposition the brewery for future success and profitability.
The Crafty Dan beers range combines the best of the traditional European beers and the bigger and bolder American rivals. Each design has a clear definition of its beer style and supporting copy emphasises the ingredients and flavours.