1.1 Design and implementation costs over £100,000
1.2 Design and implementation costs under £100,000
2.1 Corporate - Annual reports, fact books, corporate, recruitment and in-house communications
2.2 Consumer - Printed material as a product in its own right, such as a newspaper, stamps or product/services literature
2.3 Business-to-Business - Printed material promoting products or services to other business users.
3.1 Website (retail/consumer/business to business/internal)
3.2 Campaign (email/social/integrated)
3.3 Mobile App (consumer/ business to business)
3.4 Product or service
4.1 Branded – Food
4.2 Branded – Drink
4.3 Branded – Other
4.4 Own Brand – Food
4.5 Own Brand - Drink
4.6 Own Brand – Other
4.7 Structural
Products or services to aid consumer communication or awareness.
6.1 Product consumer - products available for purchase directly by the consumer
6.2 Product business to business - products available for business to business
6.3 Product/ digital UX design - where the digital UX element of the product is considered to have contributed significantly to the overall design effectiveness
6.4 Product/ service design - where the product is intrinsically linked with a substantial service element, considered to have contributed significantly to the overall design effectiveness
7.1 Retail
7.2 Leisure
7.3 Office
7.4 Hospitality
A category for design work that has used an integrated approach, where the design concept has been implemented by the agency across 3 or more channels to communicate a campaign, for example across social media, retail environments, website and advertising
A category for any design project demonstrating effectiveness in internal communications related issues
Design of the people, infrastructure, communication and material components of a service, in order to improve the interaction between service provider and customers, enhancing the customer experience. These projects will have transformed the experience and value of services, making them compelling to users and realising a measurable impact such as delivering cost and/or revenue benefits, increasing customer loyalty, increasing service use etc
Rewarding outstanding examples of effective management where entrants can demonstrate success in overcoming exceptional hurdles to deliver significant commercial benefits, achieving organisational objectives and in gaining competitive advantage
A special category for all design projects which have used design to provoke positive change within society and improved the quality of people’s lives
For projects that have effectively used typography, graphic design, applied linguistics, applied psychology, applied ergonomics and other fields in a response to people's need to understand and use forms, legal documents, signs, computer interfaces, technical information and operating/assembly instructions
If you have an effective project, but aren't sure in which category to submit it, please contact Natasha on.
020 7251 9229 or email natasha.papa@dba.org.uk
A key driver for the DBA is to communicate the commercial impact of design across all sectors and for industrial design the DBA partnership with BIDA will be pivotal in supporting this activity.
BIDA considers the DBA Design Effectiveness Awards to be the premier platform for recognition of the value created by design. As the specialist UK organisation representing the modern Industrial-Design sub-sector, BIDA are delighted to partner with the DBA to help raise the profile of ID within design and highlight the important contribution of our members to the effectiveness of UK product & service innovation. We believe our collaboration with the DBA creates a stronger national voice for practicing Industrial Designers and encourages stronger linkage between the UK's world-class design and technology sectors.
For more information on BIDA visit: www.britishindustrialdesign.org.uk