Packaging

In 2010-11 the John West brand was steadily declining in a commoditised category, as customers had become accustomed to buying on price. The established brand had already lost its share to main rival Princes, as well as a supermarket own label. Coley Porter Bell (CPB) was asked to re-design the brand to focus on what people loved about John West tuna – heritage, expertise and knowledge of the sea.

Buckwud bottles the best 100% pure maple syrup, sourced and produced in Canada for the UK market. Unlike competitor products, Buckwud syrup isn’t blended with other sugar-based liquids – a major selling point for Wellness Foods, owner of the brand and producer of other Rowse products.

Pipers pride themselves on producing artisan, handmade crisps but with their signature design devices being poached by the competition and a delisting from Harvey Nichols, they decided it was time to review their packaging. BrandOpus was tasked with reinforcing the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique.

BrandOpus developed a bold and assertive identity and pack design, which reflects the honest, straightforward ideals of the company, allowing Pipers to own the ‘out of home’ crisp market.

Noble Foods set themselves a new objective for 2012: to launch a new egg brand into the category. Having enjoyed success with the launch of the happy egg co. developed by partner consultancy Springetts, the company looked to keep their momentum going and develop their brand portfolio.