Agency:
Client:
After the acquisition of Chad Valley by the Home Retail Group (HRG) and the introduction of the brand into the Argos catalogue, repositioning was required to ensure that the brand was seen as an imaginative world of endless play. The objective was to create a core toy brand that allowed ‘kids to be kids’ whilst offering great value for money.
Agency:
Client:
KFC menus contain a large range of products, and needed to make the range easier and more tempting to choose from. The brand wanted to communicate a commitment to quality and increase appeal to women. They also needed to be flexible and future-proof for new promotions and products.
Agency:
Client:
In 2010 the National Trust approached 999 to refresh and rationalise their face-to-face membership POS materials. Business objectives were simple: to increase the number of members and revenue for the organisation. 999 reviewed the route to purchase, sampling visitor journeys, including how they arrived at National Trust attractions and what touch points they encountered.
Agency:
Client:
Valspar wanted to connect with UK consumers and convert them from buying pre-tinted paint to tinting in-store. To help introduce Valspar to the UK, Webb deVlam was challenged to create a new market for the brand and encourage new consumer habits.