Design for Society

Cannabis farms are illegal, and are often discreetly hidden in houses and urban communities. Crimestoppers needed to effectively show people how they could spot a cannabis farm in their neighbourhood, as well as to encourage them to report a recreational drug seen as ‘more acceptable’ by the public.

Clickworks was commissioned to design a new visual identity and campaign ahead of Aware’s planned relaunch of its ‘Life Skills’ programme in April 2013. The mental health charity hoped to position the programme as a distinct service under the Aware umbrella and represent depression in a more positive light.

Marks and Spencer (M&S) is one of the largest high street retailers in the UK. The brand recognised that it holds a greater responsibility to the global community, and set a target of becoming the world’s most sustainable retailer by 2015. The challenge was to find new impactful, creative and relevant ways to engage meaningfully with consumers.

Scotland Yard Adventure Centre, known as The Yard, provides indoor and outdoor adventure play facilities for children and young people with additional support needs. Their Annual Report is the main way they communicate with the public. With the company wanting to roll out nationally, the design and tone of their main communications tool needed to be rejuvenated.

The Silent Killer was a design solution to engage and motivate long-term behaviour change; to persuade people to act to avoid the devastating effects of unsafe gas work. The test campaign ran in the North West of England between October 2012 and February 2013. This was the first time Gas Safe Register had aimed to persuade people to change their behaviour rather than simply raise awareness of the dangers of unsafe gas work.