Agency:
Client:
With the aim of encouraging a global audience to make bookings, Historic Scotland started to look at ways
of showcasing their impressive websites and analysing their sales process. Out of scoping workshops came the objectives of facilitating a more modern sale, tailoring content for audiences and providing recipients with a concise take away.
Agency:
Client:
With an explosion in the craft beer sector, Fyne Ales – a Scottish producer – recognised the need to take advantage of the popularity of social media activity among potential consumers. Knowing their website needed to be up to the challenge of supporting a full digital marketing strategy, they started with this; setting targets to increase traffic by 50% year- on-year, achieve a conversion rate of 1.2% and 20% sales growth.
Agency:
Client:
The LEGO Group wanted to create and deliver the future look of online shopping that could easily be adopted by retailers via a global framework called ‘Next Generation E-Commerce’ (NGE). Objectives were to: deliver a consistent brand footprint across online retail, improve conversion, eliminate redundant processes and represent the LEGO brand online as strongly as in store.