Agency:
Client:
Mansfield Central Library, part of Nottinghamshire County Council Libraries Services, was a tired and dull space, failing its community. Hidden away, above the shopping centre, the dated and uninspiring interior was an unpleasant space for the public and staff.
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Client:
Omni-channel retailing is crucial to consumers and Thomson Holidays decided they needed to offer a truly memorable experience to stand out against their competitors.
The idea behind the Holiday Design Store was to create a unique way of booking a holiday, breaking with the tradition of paper brochures and sales associates behind a desk, instead creating a connected environment where large, interactive touch screen maps on the wall and a feature table at the entrance sought to entice customers and offer them more than just a holiday.
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Client:
Training and nutrition specialist, Zana Morris wanted to challenge the classic, functional fitness model where gyms are generally uninspiring environments to spend time in. Working with the design team to realise her vision, Zana helped to create a distinctive brand strategy and interior for an innovative flagship gym.
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Client:
With fuel margins tightening, Convenience Retailing (CR) plays a key role in delivering profitable retail sites for petrol stations. Shell, however, were struggling to offer a welcoming environment and as a result were missing out on revenue. The Shell Select shops needed a contemporary repositioning.
Setting out to transform customers’ mind-set from ‘fuel on the forecourt’ to ‘food in the shop’, a warm, inviting experience was delivered, with the new design using full height windows as well as wood and earthy colours to reinforce a feeling of quality.
Agency:
Client:
Dunhill Tobacco needed to create an ultra-modern flagship store that would help them sell their product in an industry that is negatively perceived. Suffering from the ban on consumption in public, the tobacco industry has experienced a long-term decline in sales.
By moving away from the tradition and formality of old gentleman’s clubs, the 1A St James’s flagship store was transformed into an aspirational lifestyle hangout. The central idea was ‘new heritage’ with an eye to offering an experience
to appeal to astute devotees.