Packaging. Branded Drink

Introduced in 1992, Johnnie Walker Blue Label led the way in establishing an ultra-premium whisky category. By 2006 though it was looking tired and old-fashioned and with increased competition, they faced challenges to their status as category leader.

The redesign was intended to enhance the luxury cues while maintaining the DNA that is at the core of the Blue Label. The story of the brand was central to the refresh and the ‘Celebrating Epic Achievements’ idea was developed.

Dan Sims and Ben Edwards are two of Australia’s top wine experts. When they moved from reviewing wine to actually producing it themselves, they wanted to create a product that reflected their passion for making the elitist world of wine accessible, engaging and fun.

Pip Organic is an award-winning UK producer of organic juices and smoothies. The young business was looking for a compelling visual identity for its new kids’ range aimed at children past the baby food age.

Beerlao has dominated the Laos beer market since 1973. But when it launched Beerlao Gold to compete against premium brands Heineken and Tiger, it found customers were unwilling to pay a higher price than their already beloved Beerlao.

A traditional York-based craft brewery was keen to create a visual identity that reflected the award-winning taste of its beers.

While Rudgate’s original labelling was loved by a small, existing fanbase, it was a confused mix of styles and had an overtly macho image. A new design was needed to propel it from simply being a cask offer to local pubs, to a product that stood out on national supermarket shelves.

In 2013, Australia boasted more than 2,500 wine producers, with the number of wine products on sale at least five times that amount. In such a crowded marketplace, how could you stand out? This was the challenge faced by Robert Oatley, whose struggling wine range was in desperate need of a brand identity overhaul.

With labels playing a key role for the mid to high level consumer group that makes up 50% of the market spend, Robert Oatley needed a design that would be memorable and striking, while also lowering the very high production cost of their existing packaging.

H Weston & Sons saw sales of its premium organic cider ‘Wyld Wood’ fall steadily following the recession, as consumers became more price conscious. This led to a packaging redesign in 2011 which failed to have the desired effect, causing the client to make the brave decision to redesign yet again in 2012.

The Johnnie Walker Collection (JW Collection) comprises a range of 20cl premium Scotch whisky bottles housed in an attractive outer pack. Global Travel Retail sales are a major contributor to revenue for Diageo. They requested a redesign to solve concerns over the packaging quality, and also to heighten the product’s premium feel and boost revenue in this environment following a price increase.

Since 2012, Thwaites has made a loss and gone through three phases of redundancy, culminating in the closure of its main brewery in March 2014, with brewing of its main beers contracted out. The new range of Crafty Dan beers, from their micro-brewery, were needed to help redevelop and reposition the brewery for future success and profitability.

The Crafty Dan beers range combines the best of the traditional European beers and the bigger and bolder American rivals. Each design has a clear definition of its beer style and supporting copy emphasises the ingredients and flavours.