Packaging. Branded Food

Anonymous on the shelf and with a low consumer profile, Billington’s unrefined brown sugar was an exceptional product being undercut by established white sugar brands extending into the sector.

Billington’s decided to invest in design with the intention of bringing the brand to life, reflecting the exciting experience customers have baking a cake. The stripped back design highlights the naturalness of the product and the eye-catching packaging has dramatically increased awareness.

Satisfying the nation is no easy feat, but that is what Ginsters set out to do in their long term brand regeneration plan. They wanted a more premium position, reflecting the quality of the food based on locally sourced ingredients.

With the Easter Self-Eat market dominated by one brand with little variety to consumers, Mars Chocolate UK introduced Maltesers MaltEaster in 2009.

The brief was to disrupt the market by producing something that portrayed the well-recognised attributes of the Maltesers brand. The design needed to be fun and novel, standing out through inspired graphics and structure. The ultimate design result was an exceptional moulded cream- filled chocolate form that stands neatly upright, encouraging impulse purchase.

By 2010 the power of the Müller brand was falling under fierce competition. The wall of blue brand blocking strategy was acting as a signpost but failing to invite people in.

The food industry had been revolutionised in recent years and the re-design needed to reflect deliciousness in all that it did. It needed to look utterly ‘Müllerlicious’. The new design is more enticing, with subtle changes of tone across each sub-range providing a distinct personality and making differentiation of product far easier to notice.