Agency:
Client:
Despite steady levels of interest in the TESCO finest* range since its launch in 1998, the supermarket found that consumers today needed clearer justification for paying a premium. finest* needed a story to be inviting and authentic, not just to be seen as the best range available in store. This was to be achieved while ensuring customers could quickly identify different product lines.
Agency:
Client:
London specialist food store Fortnum & Mason were looking to reconfirm their brand as a leading seller of speciality teas. A complete overhaul of the packaging of around 150 premium tea blends was undertaken, with Fortnum & Mason’s 300+ year heritage leading the new approach. The packaging needed to reflect the Englishness of the famous brand, effectively communicate the differentiation of the range, improve shopability and also create a sense of ‘theatre’ at the flagship Piccadilly store.