Agency:
Client:
With Christmas approaching, luxury perfumers Penhaligon’s had the ambition to boost sales on a limited budget. A packaging redesign was agreed, with the additional aim to produce the new item at parity cost and build affinity for the brand. The refreshed look centred on the client’s Victorian provenance and, specifically, music boxes from the era which were interpreted as birdcages holding mechanical songbirds. Two items were produced – mini tins to hold the perfume and a ‘hero’ tin which allowed the consumer to hand select its contents for greater buying theatre.