Agency:
Client:
Operating in a market, which was under increasing pressure with the introduction of the 'pasty tax', Pasty Presto was facing closure due to a drop in turnover, with many of its 30 stores making a loss. Comprehensively rethinking the brand has delivered instant and impressive commercial impact – the Barnstable shop was pencilled for closure, but went from a £10,000 loss per annum to profit in three months and has continued profitability since then. In the first month, the three trial stores increased sales by 30% against the previous year's figures.