Food Producers

Independent sugar distributor, Napier Brown’s brand 'Whitworths' had been neglected for many years with low pricing mainly driving consumers’ decision to purchase. But through rebranding as a home-baking ingredient rather than a commodity; they re-engaged consumers, grew sales from £8 million to a phenomenal £48 million in 3 years and brought employment opportunities to a deprived area of Yorkshire, hiring an additional 80 staff.

Australia's number one muesli brand was facing increasingly tough market conditions, which resolved them to strengthen their position in the category by redesigning their packaging. The aim being to retain their market leadership position, as well as but also growing their value share of breakfast products.

Despite being the market leader, Nestlé's Acti-V brand was in decline and faced increased tough competition from imported brands, as well as its sister brand Dairy Farm, because consumers were unsure of its point of difference and why they should pay more for it. In the year between May 2012 and May 2013 Acti-V’s sales declined by -10%.

Genius is an established presence in the UK’s gluten-free sector, but its previous identity was created pre-launch when it was a niche product in a rapidly developing market. Five years on, it needed to respond to growing market pressure and rebrand with the aim of becoming a household name in mainstream bakery, without alienating its passionate, gluten-free consumer base. The design solution amplified Genius’ bright, warm and inspirational personality and provided a platform on which to build its mass-market credentials.

Challenger start-up brand Strong Nutrients needed to compete against established and popular brands, as well as private label brands, in the vitamins, minerals and supplements sector. With a desire to challenge consumers' perceptions of health and wellness, the resulting premium design has exceeded expectations on every level.

Under threat from retailer own-label products and in danger of being withdrawn by their largest single customer Waitrose, confectionary brand Monty Bojangles required strategic and creative thinking to completely re-present their chocolate truffles offer. Not only did the redesign ensure they gained ownable brand equity, but the premiumisation of the design allowed the business to restructure the Retail Selling Price and deliver an amazing gross profit increase.  

Before its acquisition by Princes Foods in 2011, Crosse & Blackwell had become a tertiary brand, with no prior investment made in positioning or packaging or above the line support to nurture awareness. The challenge was to redesign the packaging and create a fully integrated campaign, which would reposition and revitalise the brand to overcome consumer perceptions of tinned food.

Looking to drive sales in mainstream retail, niche frozen yoghurt Lick required a new brand to spearhead its growth. Having enjoyed a cult following, the Lick founders recognised the need to invest in new brand to maximise appeal and impact on shelf.