Media

Created as an alternative to the traditional creative agency Christmas greeting, ‘Jump In!’ helped to spread festive cheer using the power of play to inspire clients and reinvigorate staff, raising awareness of Pearlfisher and fundraise for charity. The reaction was astonishing, exceeding expectations.

Changing consumer habits and growth online has evidently resulted in challenging times for printed press, and having suffered declining sales with reduced advertising revenue, The Yorkshire Post (YP) had downsized and relocated to smaller offices.  Success was going to be critical to the paper’s future survival, therefore a brave step was taken to rebrand and reposition YP to widen its market appeal.