Beverages

A rebrand and new bottle designs earned Green’s Gluten Free Beers a place on the mainstream beer shelf and delivered a 366% return on investment in just one year.

Thanks to a brave and contemporary design with an iconic brand logo, the brand looks like the premium craft beer it is. The new design supports its high price point, drives brand recognition and loyalty and gives incredible shelf impact and appeal, whilst still ensuring the beers are seen as a safe drink for coeliacs – ones they can be proud to buy.

A seamless redesign of product packaging has kept Horlicks at the forefront of the Health Food Drink category in India, with a 19% increase sales in the first three months.

Diageo, the owners of Buchanan’s whisky, had plans to make 5-7% yearly price increases. But it wasn’t going to achieve such growth with its current design that was failing to resonate with the emerging market of young and aspirational, middle-class consumers.

Diageo wanted a contemporary, elevated redesign of Buchanan’s brand, bottles and secondary packaging to reflect its premium quality and justify the expensive price point.

Gone were the days that glass-bottled Orangina reminded the UK population of holidays in France. It was declining by 29% year-on-year having been sold in generic 2-litre PET bottles. Orangina needed to reposition the brand to put the sparkle back into this classic.

With the aim of reclaiming the ‘Open Socials’ market who want something a bit luxurious for the everyday, Orangina was determined to get back to its premium grassroots.

Heineken’s Mexican icon, Tecate had a loyal following of customers, but they were predominately part of an older population. To grow as a brand, Tecate needed a redesign to grab the attention of aspirational 18 to 25-year-olds without alienating existing customers.

Cawston Press smashed its business growth target by 25% and doubled export sales with its Sparkling Cans. Despite a declining market, Cawston Press managed to become a key player in the sparkling soft drink category. That’s particularly impressive for a small company with no heritage in carbonated drinks.

In just two years, Harrogate Spring Water has increased its profits by 47% with a new bottle design.
At the heart of Harrogate Spring Water’s problem was its lack of clear brand positioning. They were also supplying own-label water, which meant squeezing margins. 

Clear strategic thinking transformed Harrogate Spring Water into ‘the designer water’, as named by Cathay Pacific. It drew on its history as ‘The Original British Spa Town’ by creating a bottle and label design centred on the Victorian Middle Eastern and Oriental decoration of the Royal Baths.

Australia’s oldest cider brand, Mercury, had been declining at a rate of -7% and needed to appeal to younger customers. With immediate shelf impact, the packaging and identity of their innovative new drinks offering helped Mercury pioneer a completely new category in the cider market and transform their outlook.