Food Producers

With a bold design, Hippeas, an organic snacking brand, had a seriously successful launch, with listings in 16,000 UK and US stores.

A new snack, Hippeas needed to be bold and brave in order to become a big brand and gain penetration into the highly competitive and saturated market.

Think of instant noodles in a pot and you, like The New Statesman, might think of them as “lad culture in snack form”. New brand Kabuto set out to challenge common perceptions of the category with high-quality, authentic flavours wrapped in witty packaging.

New yoghurt skyr became a £12.2million brand in only thirteen months enabling global dairy company Arla Foods to break into the competitive UK yoghurt category with serious success.

Premium chocolate brand Seed and Bean was struggling to stay afloat, failing to land listings with big-name retailers who called out their sub-standard packaging as a reason for refusing to buy.

Seed and Bean required a new identity that would help them secure a listing at Waitrose, where they would need to stand out on shelves in a hotly-contested category. The resulting design uses an instantly recognisable kaleidoscope motif, communicating Seed and Bean’s brilliant flavour combinations while encouraging impulse purchases in the store environment.

Breakfast brand MOMA has come a long way since it started life at Waterloo station in 2006. But a decade after launch, a shift from the original sales outlets in bustling commuter train stations towards retail sales, necessitated a change in strategy to create an engaging and distinctive design on shelf.

What started as new packaging design grew into a whole rebrand for Selwyn’s, a family-run seaweed snack producer in Wales. For years, major retailers had rejected Selwyn’s for its out dated packaging but with the surge in demand for natural healthy food, the business was determined to create a brand that would catch retailers’ eyes.

With consumers returning to butter and sales of margarine on the slide, Flora ProActiv needed refreshed packaging that clearly communicated its healthy combination of science and nature.

Typically marketed in the baking aisle, Whitworth’s Shots were blending in with the rest of the range rather than standing out as a snacking product. The aim was to appeal to a younger audience and to make the term ‘shots’ into a brand rather than a descriptor, in order to break onto the snacking shelf.

With a new positioning of ‘Burst of Nature’, the design solution brought their natural goodness to life with a leafy design architecture and playful font. A strong, fresh and natural brand look was created.

For confectionary start-up Monty Bojangles, its on-shelf presence is its primary means of catching attention. With changes to their production line enabling them to individually wrap their truffles, a new opportunity for sharing and gifting packs – at an accordingly elevated price point – demanded an appropriate packaging solution.

McVitie’s cake portfolio needed a new, unifying identity. One that would signal the McVitie’s masterbrand and foreground their influential biscuit sub-brands where necessary, while telling their own distinctive story.