Agency:
Client:
With companies typically using Sapience HR when desperate to solve an ‘emergency’ staffing problem, it wanted to change business culture and convince clients to invest in prevention rather than cure, moving the focus of new business relationships to proactive and strategic, rather than reactive.
Channelling a new strapline, ‘Empowering People, Unleashing Success’, an inspiring positioning that appealed to ambitious companies was created for Sapience. The design reiterated this idea through ‘straight talking’ visual language.