Education

With women representing just 15% of roles in science leadership teams, Homeward Bound embarked on a mission to drive diversity.

The initiative involved a year-long awareness campaign and a 20-day expedition to Antarctica. It had a powerful message – that women need to be heard to influence how our planet is cared for – but an emotive identity was needed to make an impact and inspire others.

Business degrees are some of the most sought-after qualifications and competition between business schools is fierce. Imperial College Business School is less than ten years old, but is up against high-profile schools in the UK and US who have built up their reputation over more than 100 years.

To drive awareness of the school, they developed a new positioning: ‘the fusion of business and technology’, and needed a new brand identity to communicate this. The aim was to build reputation and to grow staff and student populations in both number and calibre.