Agency:
Client:
Despite reducing its flagship store’s footprint by 50%, Icelandic supermarket, Hagkaup, managed to increase EBIDTA by 53%, with a new layout design.
Although Hagkaup was the fourth most popular food retailer in Iceland, it faced a threat from increasing popularity of discount stores and Costco joining the Icelandic market in 2017. Shopper behaviour was also changing with people visiting the supermarket more often but buying fewer items in each trip.
Agency:
Client:
Maplin is a recognisable face on the UK high street, but its historically unique proposition was under threat. With other well-known retailers such Tesco and Asda selling similar products, and consumers moving online, footfall was declining.
Identifying that its retail formats were a barrier to attracting new and key customer segments, Maplin redefined its in-store experience, putting technology at the heart of an experiential, innovative and hands-on retail environment.