Bronze

The convenience shopping landscape has changed significantly over recent years including a shift in consumers’ mind-set around own label.

Convenience store operator, One Stop found customers no longer wanted to see a ‘value’ looking own label. They wanted to see a quality offer at a good price, but its own brand packaging wasn’t communicating this. To change perception and increase customer loyalty, One Stop revamped its own label offer and overhauled the brand.

Supplying a wide range of industries with products such as adhesives and sealants, the Bayer Group’s Material Science division was a leading polymer producer.

A huge challenge was posed in 2017 when Bayer announced the division’s spin-off. The new business needed a visual identity that would position it as a leading global player in its own right and help attract investment. 

Ground-breaking, attitudinal brand values were developed for the new business, along with a bold creative direction built around the core brand idea of ‘The Brighter Element’.

To engage Scottish tenants and landlords with new legislation coming into effect in 2017, Shelter Scotland received a government grant to generate awareness around the reforms. It was important that tenants and landlords could get to grips with the legislation without overwhelming Shelter Scotland’s helpline, which already received more calls than they could answer.

With growing trends in health, wellbeing and nutrition, leading meal replacement brand SlimFast looked to attract a broader demographic audience. Research had identified demand for a premium offering with a holistic health advantage, and in response the new SlimFast Advanced Vitality Shakes range was developed using scientifically advanced ingredients.

Barwood Capital is a real estate investment firm. The company has enjoyed a period of relatively small, steady growth since it was founded in 2009, but the profile and reputation of the business wasn’t living up to its performance. In a crowded market, Barwood Capital wanted to position itself as a premium brand to attract investors and partners. 

With the rise in online banking, retail bank branches need a dramatic reframing to remain relevant. That’s what Lloyds Bank has done with its Manchester flagship, as part of its long-term strategy.

The flagship’s ambitious new format is all about connections and networking, and provides an experience that combines face-to-face expertise with technology. It offers a host of special features to meet the needs of the local community and to ‘help Manchester to prosper’.

Education project Green Heroes is a first-of-its-kind. Designed to enhance primary school children’s awareness of environmental issues, it has been featured on The Parliamentary Review and Royal Horticultural Society websites as an example of best educational practice.

Initially the aim was to develop an environmental film showcasing the environmental work and learnings of the pupils of Berrywood School. But a wider opportunity to create a distinctive social and environmental awareness educational brand around their school projects was identified, and Green Heroes was born. 

The way people do their banking is changing. Digital interactions are skyrocketing, whilst in-branch counter usage is falling 11% annually. Against this landscape Lloyds Banking Group is re-imagining the traditional, transactional banking model as part of a new strategic objective to deliver differentiated branch experiences for each of their brands.

Oxford Street is the first iteration for the Halifax brand. The flagship needed to showcase the brand at its very best; its products, services and knowledge presented within the most un-bank-like customer experience.